It was 12 years ago that Ruben Xaus became internet-famous for a photo that depicted him sliding a Ducati Hypermotard 1100 into a turn, thumb up in the air triumphantly…like a boss. It was an unbelievable sight, both figuratively and literally.
Back in the day, I would often see comments on the photo that speculated what the next shot looked like. Bike tumbling through the gravel, a yard sale of parts? The rider in a stretcher on the way to the hospital, after it all went horribly wrong?
The Ducati Hypermotard 950 is the third generation of this street-sized supermoto, and in its design, Ducati borrowed heavily from the previous iterations.
As you can see, the mechanics of the 950 machine don’t wander far from the 939 that came before it, and the styling is a modern homage to the lines found on the original 1100 model.
As such, consider the 950 like a greatest hits album from the Hypermotard lineup.
Since 2008, there has been a unique motorcycle nestled into Ducati’s lineup, and it is called the Hypermotard.
Too big and heavy to be considered a proper supermoto, too tall to be considered a true sport bike, and too on-road focused to be considered a capable adventure-tourer, the Ducati Hypermotard has resided in its own category, with few direct competitors.
Instead, the Hypermotard gets compared to a large range of motorcycle models, likely because the Italians have positioned this maxi-moto to have attributes from a large cross-section of two-wheeled fun….and having fun is what the Hypermotard is all about.
The Hypermotard is a two-wheeled hooligan machine that was born to wheelie, jump, and slide, and throughout the model’s history, one maxim has remained true: if you are not having fun a Hypermotard, then you are probably doing it wrong.
And now, 2019 sees Ducati bringing a new iteration to the lineup, the Hypermotard 950. A clean-slate machine, virtually every part of the new Hypermotard has been changed from the pervious 939 model, making this the third generation of the Hypermotard line.
That being said though, the ethos of the Hypermotard 950 is an evolution, not a revolution over the outgoing Hypermotard 939. This is because Borgo Panigale has listened to its customer base while designing the Ducati Hypermotard 950, but also wisely kept the bike close to its roots.
The design is a modern riff on the original Terblanche design for the Hypermotard 1100; the package shares many attributes first seen on the 821/939 generation; and the overall fit and feel has been brought inline with the rest of the Ducati lineup.
All-in-all, when it comes to big liquid-cooled supermotos for the road, the Ducati Hypermotard 950 is at the top of the heap. In fact, it might just be the most fun you can have on the street with two wheels. Let me explain.
Hello from from the Canary Islands, where we have the curious reality of being in both Europe and Africa at the exact same time (the islands are politically part of Spain, and thus the European Union, but sit on the African continental shelf).
A winter retreat for Europeans, the archipelago provides a temperate climate for the elderly, and year-round riding for motorcyclists. As such, we are here to shred some tires, and we will be doing that the press launch for the new Ducati Hypermotard 950.
Ducati has for us a two-part program: a street ride and a half-day of riding on the track, which should help us to evaluate both the base model Hypermotard 950, as well as the up-spec Hypermotard 950 SP.
A motorcycle that is near and dear to this author’s heart, as the two previous models ended up in my garage as personal bikes, bought with my hard-earned blogging dollars, we will be especially keen to see if Ducati has retained the unique character of this plus-sized supermoto, while also refining some of its gremlins.
Over the last 20 years Ducati sold more than 275,000 Monsters, and now the Italians introduce an all-new 1,200cc version, which will make it not only the most powerful but also the heaviest Monster of the past couple of decades.
The 461 lbs (wet with a 90% tank of gas) beast will replace the aging Streetfighter 1098, and Ducati hopes it will sell a whole lot better. Mind you, there is currently a fierce competition in the Super-Naked segment so time will tell if they succeed.
We rode the Monster 1200 S model on the press introduction in Tenerife, so it’s worth noting that this bike has $2,500 worth of upgrades over the base model, such as Öhlins suspension, Brembo monoblocs, and lighter aluminum alloy wheels. It also does away with the 10hp restriction of the non-S version, bringing the total output to 145hp.
The 2014 Ducati Monster 1200 has officially debuted for the world press, which means we get a bevy of hi-res photos of the street-naked on location at the Canary Islands.
Fitted now with Ducati’s water-cooled Testastretta 11° engine, the new Monster 1200 gets a significant power boost over its predecessor — 135hp for the base model and 145hp for the S model, compared to the Monster 1100 EVO’s 100hp.
While the classic Monster lines have been retained, Ducati has updated the Monster 1200 to a more modern aesthetic; and the new Monster even uses its own version of Ducati’s “frameless” chassis design, with the subframe and headstock bolting directly to the v-twin engine’s cylinder heads.
A very clean look in person, even all 196 of these high-resolution photos don’t do the Monster 1200 justice. You have to see it in person; but until then, enjoy the photos after the jump.
How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.
Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.