I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales.
So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain.
The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles, and other action sports.
There is a lot of business school “bullshit bingo” in that last statement, so let me break it down to you in human-speak.
Motorcycle brands need to realize how consumers are using their vehicles, and adapt to meet those needs directly. In this case, it means offering an integrated video recording solution with their motorcycles.
Episode 16 of the Two Enthusiasts Podcast is another jam-packed show, for your aural pleasure.
Quentin and myself cover some of the moto-specific releases from the Consumer Electronics Show (CES), such as BMW’s HUD helmet and laser-power headlight, along with the advances Yamaha is making with its MotoBot project, and the future of wearables and personal video.
We also dive into a weighty discussion on the use of quickshifters on modern sport bikes, and how their use can affect the life of a motorcycles transmission.
We also find out that Quentin is a sucker for a good IPA, that Corona will never sponsor the show, and that I have perhaps spent too much time (and money) in West Hollywood. Also, King Leopold II of Belgium was kind of a jerk.
As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
Are you ready for another post about helmets, especially one with integrated technology? Sure you are, Sparky – and you will be happy to learn about this collaboration between Bell Helmets and a company called 360fly.
Like the Nikon KeyMission video camera, 360fly’s system captures everything around the rider in 4k video resolution, and then creates a video that can be viewed from an immersive virtual-reality perspective.
Thanks to a built-in GPS, altimeter/barometer, and accelerometer, the 360fly system is capable of overlaying telemetry data into its video, among a variety of other features. What really separates the unit from the rest though is what is in the pipeline from 360fly.
Here is a fun fact: pretty much every regular photographer you see on Asphalt & Rubber swings a Nikon camera for their craft – even this lowly author. This is probably because Nikon and Canon are the big names when it comes motorsport photography, so the odds workout pretty well on that account.
We have another reason to like Nikon’s cameras though, as the iconic photography brand is keen on getting into the action camera market.
Hoping to give GoPro et al a run for their money, Nikon at CES this week entered wearable video camera market with the Nikon KeyMission.
GoPro continues to find ways to take our hard-earned money, and today the action-sport video camera company has a new model for us: the GoPro Hero4 Session. The concept here is simple, take GoPro’s Hero4 video camera, and make it smaller in a form-factor.
This sort of progress should surprise no one with a basic understanding of Moore’s law, as we can expect company’s like GoPro to continue to make strives in making their products smaller and more powerful.
In the case of the GoPro Hero4 Session, the gains in size come with trade-offs in performance, as early reviewers suggest that the Hero4 Session has video capabilities just shy of the GoPro Hero4 Silver. All things considered though, that’s still a lot of power, now in a smaller footprint.
Though he was most certainly breaking the law, we have to feel some sympathy for Swiss motorcyclist Boris Maier. The 38-year-old from Bern was recently caught speeding 107 km/h (66mph) in an 80 km/h (50 mph) zone, and accordingly received a ticket for his traffic violation. Where things get real bad for Maier though is the fact that he wasn’t even on his motorcycle at the time the picture was taken, as the Swiss rider had crashed, and was caught barreling down the highway by the camera.