Those who look back fondly on the Cagiva brand will be happy to hear that it will be officially revived as a motorcycle brand, with models set to debut later this year, for the 2019 model year. Before you envision a modern take on the Cagiva Elefant however, this news comes with the caveat that Cagiva will serve as MV Agusta Motor’s foray into the electric two-wheeled space. We are cautious to label this endeavor however, as the new Cagiva will operate in a segment of vehicle that hasn’t really been created yet – a type of electric two-wheeler that is somewhere between an e-bike and a full-blown electric motorcycle, like what Alta and Zero are producing. The move was told to us by MV Agusta CEO Giovanni Castiglioni, and is similar to one that was announced by KTM CEO Stefan Pierer late last year.
Though it is known better for its exploits on race tracks, many two-wheeled enthusiasts should know that Ducati’s history extends well into the sand dunes of the Dakar Rally. Nestled in the Ducati Museum in Borgo Panigale, there is proof of Ducati’s racing history in the Dakar Rally. And while the bike says “Cagiva” on the outside, it was an air-cooled Ducati engine that powered Edi Orioli and his Elefant to two Dakar Rally wins. That machine was painted in one of the most iconic paint schemes ever to grace a racing motorcycle: the Lucky Strike cigarette company’s red, white, black, and gold livery. So, to pay homage to Ducati’s off-road racing history, the folks at the MotoCorsa Ducati dealership have taken the Ducati Multistrada 1200 Enduro and linked it to its racing pedigree, creating a unique motorcycle in the process.
Registering “Elephant” with the United States Patent & Trademark Office, MV Agusta looks poised to make an adventure bike, based off the Cagiva Elefant mark of yore. In its application, MV Agusta cites the use of the trademark for “land vehicles, namely, motorcycles,” which certainly bodes well for those loyal to the old Elefant brand.
The trademarking process began in July of 2009, meaning the Elephant-branded motorcycle was a glimmer in the company’s eye while it was still a part of Harley-Davidson, as was the MV Agusta F3. Granted the trademark in October of 2010, it’s possible that the project has since been disbanded after MV’s divesture from Harley-Davidson. However there are plenty of arguments to suggest MV Agusta would have kept the project alive through its transition of ownership.