There’s no doubt that Valentino Rossi’s injury at Mugello not only left a hole at Fiat-Yamaha garage, but also created a noticeable void for MotoGP racing as a whole. Perhaps one of the greatest GP racers of all-time, Rossi rarely crashes, and has never been injured so extensively before in his career. And for all the parties involved this incident, it is an untimely disaster that has financial repercussions.
But as the old marketing maxim goes, any press is good press, and with all the coverage that’s surrounded Rossi’s crash, a sizeable amount of “buzz” and media attention has been garnered for the associated parties. What is all that media attention worth? According to internet market research firm eXtrapola, just over 8 million in US dollars (over €6.5 million).
Ducati is reporting that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right? Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?
You may have notice the quad-colored speech balloon button that’s showing up at the top of posts now. A couple of weeks ago Google launched its appropriately named Google Buzz service, which allows users to share links, photos, etc via gmail. Clicking on the button will bring up a pop-up window that will automatically load with the link of an article, and allow you to type a brief message that you’re about to share with your friends on gmail. So if you’re a gmail user, now you can spread the A&R love via Google Buzz, just like you’ve been doing with our Twitter and Facebook buttons. Enjoy!