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Bajaj, the Tata of the motorcycle world, has purchased an additional amount of KTM’s stock, raising its interest in the Austrian company to 25.86%. Bajaj had previously owned just over a 20% stake in the orange brand, and is indicating that it is not content with just its current amount.

This news comes with little surprise as Bajaj has telegraphed this acquisition and intent already when it gobble up an additional 14% of the company back in 2007. Rumors are now already forming as to whether Bajaj will try and consume a majority stake in KTM’s stock.

J.D. Power and Associates has just released a report that details some of the major reasons why motorcycle buyers purchase one bike over another. After talking to over 3000 customers in September and October, the report outlines four major factors for purchasing desiions, namely: why a buyer bought from one brand rather than another. The short answer is: The Dealer, the long answer is after the jump.