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The new Buell SuperTouring 1190 motorcycle debuted this past weekend at the Daytona Bike Week, but you would never know it from the American brand. Save for one video on Instagram, the machine is virtually non-existent from Buell’s marketing channels.

The lack of a coordinated product launch live at an event and also virtually online can perhaps be forgiven from a small company with limited resources, but that same forgiveness shouldn’t apply to the motorcycle itself.

“A lack of resources” is perhaps the best way to describe the new Buell SuperTouring 1190, as the bike shown in Daytona is generously a bit rough around the edges, and not what you would expect from a serious player in the motorcycle industry.

If you are in Daytona, Florida this weekend, then in addition to the usual Bike Week festivities and Daytona 200 race, you will have the chance to be one of the first to see the first new Buell motorcycle in quite a while.

This is because Buell Motorcycles is getting ready to unveil its Buell SuperTouring 1190 sport-tourer.

Based on the 185hp / 101 lbs•ft 1190cc v-twin engine found in the Buell Hammerhead 1190 superbike, the American brand is touting the SuperTouring as the fastest production touring bike on the market.

The news that the Buell Motorcycles name would return from the shadows of the motorcycle industry has certainly stirred the two-wheel world . The American brand was not without its rabid fans, but it garnered plenty of detractors as well over the course of its history, and through its various incarnations.

Never quite at home inside the Harley-Davidson family, the Buell Motorcycle Company was shuttered in October 2009. Not one to quit though, Erik Buell continued the company's ideals in another self-branded endeavor: Erik Buell Racing.

This startup would be short-lived though, bringing only two models to market, in its roughly five-year run. Despite being unshackled from Harley-Davidson, EBR foundered in the marketplace, and floundered on the race track.

At the conclusion of both of these separate ventures, there was Liquid Asset Partners - a Michigan-based company that makes its business from buying the assets of bankrupt companies and flipping them to buyers for a profit.

But for Bill Melvin (the CEO of LAP), the motorcycle brands of Buell and EBR were not business as usual.

At the end of EBR's road under Erik Buell's management, LAP continued its operations, albeit in a very limited manner, assembling motorcycles from the plethora of parts LAP had acquired in the bankruptcy proceedings, and selling them to EBR's remaining enthusiastic customers.

When the chance came to buy the Buell name from Harley-Davidson, LAP didn't hesitate. The two estranged motorcycle companies of Erik Buell could now merge under one roof, and Buell Motorcycles was born again.

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Buell Motorcycles is back, in case you missed the news. The American brand is in new hands new, merging back with its offshoot of Erik Buell Racing, under the leadership of Bill Melvin from Liquid Asset Partners.

For their resurgence, Buell aims to have 10 motorcycles on the market by 2024 – a grand ambition by any standard.

To help them reach that goal though, Buell will leverage three of the known models from the EBR days: the 1190RX superbike, the 1190SX streetfighter, and the less-known-about 1190AX.

Do not adjust your computer monitors. Don’t worry about the date, this is not an April Fools joke. What you are seeing is real. Buell is back.

The Buell Motorcycles name is returning back to business, as Erik Buell Racing has acquired the name from Harley-Davidson, and plans to relaunch its motorcycle business under the moniker.

With that news, Buell Motorcycles has big plans, as the American company hopes to release 10 motorcycles by the 2024 model year.

The warning label for radioactive substances (technically, the warning label for ionizing radiation) was born in 1946, at the UC Berkeley Radiation Laboratory, and the now iconic symbol began life a bit different from how we know it today, originally colored with a very hip magenta "trefoil" on a blue background.

The shape of the three-bladed trefoil is quite specific and purposeful - drawn with a central circle of radius R, an internal radius of 1.5R, and an external radius of 5R for the blades, which are separated from each other by 60° of empty space.

It's shape is tightly defined because it is to noticeably and clearly warn you against the dangers of ionizing radiation, which at their very worst would cook you instantly like an egg, or in less worse conditions, still potentially cause life-changing mutations to your cells and DNA.

The yellow and black trefoil is supposed to be a literal warning (the IAEA and ISO adopted this new coloring in 2007) of course, but labeling something radioactive carries with it a metaphorical weight as well. And, it too demands a cautious interaction from the user.

In the motorcycle industry, we have our fair share of radioactive elements, though few come with a warning label. On Episode 45 of the Two Enthusiasts Podcast, you may have heard me refer to a motorcycle company as being radioactive. I thought it was worth spending some words on what that means in that context.

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EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand.

Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations.

The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Whether you believe that line of reasoning or not, the result is the same, Erik Buell’s motorcycle brand once again has a dim future.

If you missed our teaser on the Bottpower BOTT XR1R, then you are in for a real treat, as the race version Spanish firm’s street tracker is a very fetching machine.

The Bottpower BOTT XR1R is the bike that Harley-Davidson should be building right now, and it’s the kind of machine that actually would have benefitted from Buell’s “innovations” for street bikes.

With 150hp and a target weight of 150kg, the BOTT XR1R should be plenty of fun on tight circuits, but still powerful enough for longer courses.

And then of course, once you’re done flogging the XR1R for the day, you will still want to spend a couple hours drooling over its titanium frame, carbon fiber bodyworks, and modern-day electronics.

We have always been a fan of Bottpower’s work, but it still feels strange to say that the Spanish builder has created the bike that America has been dreaming of for the past decade or more.

We’ve been following the guys at Bottpower for quite a while now, with their latest efforts revolving around the Bott XR1 – an intriguing street bike concept that uses a Buell “Thunderstorm” v-twin engine.

They project lead to the Bottpower XC1, a café racer variant of the street bike, and today we are going to give you a preview about Bottpower’s third iteration, the BOTT XR1R.

A torquey track bike, for those who want something a little different. For right now, the Bottpower BOTT XR1R is a testing platform for the Spanish outfit, serving as a the proving grounds for new bike components and systems.

As such, the BOTT XR1R features a titanium frame and a full suite of racing electronics, which includes traction control, launch control, three selectable engine maps, and data acquisition. Bottpower’s aim with the BOTT XR1R is to achieve a 1:1 power-to-weight ratio, with a target of 150hp and 150kg.