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A collaboration between the Nordschleife and MV Agusta sees us today talking about the aptly named MV Agusta Brutale 1000 Nürburgring – the most extreme Brutale 1000 built to date.

This limited edition machine features carbon fiber BST wheels, for better turning and less unsprung weight.

A single-can full titanium Arrow exhaust is also a highlight, and uses a longer primary manifold for higher torque values. A “race” ECU is also included in the package.

The MV Agusta Rush 1000 was a surprise for us in several ways, at the EICMA show in Milan. For starters, the machine arrived the Monday night before the opening of the trade show, and after MV Agusta had already announced its 2020 models.

But then there is also the bike itself, which is styled to be extremely provocative. It is clear, when you are a small design-focused manufacturer that is used to selling limited edition motorcycles, you can find it easier to take risks.

Whether you love or hate the MV Agusta Rush 1000 (I happen to quite like the machine), you have to give the Varese brand its credit – they have no problem taking chances.

If MV Agusta’s current marketing strategy hasn’t turned you off to the brand, and you have the coin, the Italians have two pricey motorcycles that they would like you to put in your garage.

First up is the gorgeous MV Agusta Brutale 1000 Serie Oro, which sees the superbike engine found in the MV Agusta F4 shoehorned into a naked chassis, complete with winglets. With 205hp on tap, the MV Agusta Brutale 1000 Serie Oro is claiming a 187 mph top speed.

If you like that sort of thing, then you better break the piggy bank, because the limited edition MV Agusta Brutale 1000 Serie Oro is priced at $45,998 of the US market (€42,990 for the European market).

In our round-ups of the EICMA show of Milan, I am not sure if we have saved the best for last, but we certainly have saved the most important for last. There has been no shortage of news from MV Agusta this month already, and the Italian brand ran a skillful guerrilla campaign in Milan this year - a show that takes place in the company's own backyard.

In this month alone, MV Agusta has announced a €40 million investment, a new CEO, a new four-cylinder platform, and a bevy of special edition models. Recently too, the iconic motorcycle brand has entered into the Moto2 World Championship, withdrawn from the World Superbike paddock, and positioned itself as the ultra-premium offering in the two-wheeled space.

So, what does this all mean? Well...we certainly have a lot to talk about.

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It’s here. The next generation of four-cylinder sport bike from MV Agusta just broke cover at this year’s EICMA show in Milan. As such, say hello to the 2019 MV Agusta Brutale 1000 Serie Oro. This is likely as close as you will ever get to one, as only 300 will be built.

An evolution of Massimo Tamburini’s original Brutale design, the MV Agusta Brutale 1000 Serie Oro does not disappoint, especially with its 205hp (152 kW) peak power figure – the highest performance figure of any production streetfighter.

With the special race kit installed, power on the MV Agusta Brutale 1000 Serie Oro increases to 209hp (156 kW), with the 4-1-4 titanium exhaust from SC Project highlighting the change in peak horsepower.

Nestled deep in the announcement that MV Agusta has raised €40 million and has a new CEO is a slightly less business-focused news item, one which concerns the soon-to-be-released MV Agusta Brutale 1000.

The new streetfighter will make 212cv – making it the most powerful production naked bike on the market, with a top speed of 193 mph. Do we have your attention? Good.

Asphalt & Rubber is coming to you from Varese, Italy this week, as we get ready to ride the Euro4-spec Brutale 800 RR.

Before we ride tomorrow though, we had a chance to sit down with MV Agusta boss, Giovanni Castiglioni, and pick his brain on a variety of subjects (keep an eye on the MOTR podcast for the full interview).

Revealing a few company secrets to us, as all good Italian CEOs do, Castiglioni has provided more insight on the company’s new four-cylinder platform, which will begin to debut this year, likely at November’s EICMA show, but possibly before then.

Described to us as “like Leon Camier’s bike, but without fairings”, the new Brutale 1000 will be the first of three models using the Italian company’s four-cylinder platform.