Tag

BRD RedShit SM prototype

Browsing

During our chance to ride the BRD RedShift SM prototype, Wes Rowe was on-hand to document the event with photos and video. Sidelined by legal technicalities at Infineon Raceway (damn lawyers), Wes still managed to grab enough footage from outside the fenced-in perimeter of the karting track, and made this short promo video of the BRD RedShift SM. A day choked full of journalists, investors, racers, and extremely curious petrol heads, my time on the RedShift was short, but very intriguing.

Considering that BRD hopes to be delivering bikes to customers this time next year, the RedShift SM is already a very polished machine. Still true to its prototype name though, we had some technical issues during the test, but because electrics are powered by software, not mechanics, the team was able to clear the blue screen of death, and smooth out the lurching issue we encountered. What would have taken weeks in re-tooling and machining, was accomplished essentially overnight. Is the power of the electric drivetrain sinking in yet people?

Pay no attention to the no-talent internet hack at the 1:20 mark. No one really likes him.

It is a rare opportunity when a journalist gets to swing a leg over a prototype motorcycle. Virtually assured by definition to have perceivable flaws, effectively all the companies in the motorcycle industry prefer to keep the public and media at arm’s length until they have massaged their work into something that is ready for primetime consumption. Testing the BRD RedShift SM electric supermoto at Infineon Raceway today, we could attribute our good fortune to the fact that BRD Motorcycles (faster-faster.com) does not subscribe to the motorcycle industry’s status quo.

Conversely, we could also just as easily say that the boys at BRD are easily crazy enough to let a couple moto-journalists test the only existing example of what nearly a million dollars in motorcycle technology builds you, and the fact that those journalists are online blogger internet nerd types, well that just proves BRD’s insanity, right?

That notion of craziness comes almost without question though, as you would have to be crazy to think that you can take on the major OEMs in their own backyard. You would have to be crazy to give up the security of your day job to start a new venture in the worst recession since the 1930’s, crazy to convert your successful existing business into a risky startup, crazy to spend your accumulated life savings so every dollar raised goes into the company’s shared vision.

There is something crazy about what is going on with a small motorcycle startup in the San Francisco Bay Area, and as I not-so-prudently signed my life away on the test ride disclaimer today, Asphalt & Rubber got to see what manifestations BRD’s farce had produced since we last saw the BRD RedShift SM in August of this year.