Bad news from San Francisco today, as we learn that Alta Motors has ceased business operations, effective immediately, sending the company’s staff home as the electric motorcycle manufacturer looks for future funding.
Talking to an anonymous source, Asphalt & Rubber has been told that Alta Motors is in the midst of a strategic wind down, as it looks for an outside acquisition or investment.
This is because the Alta Motors Redshift SM is a designed to compete against any 250cc supermoto on the market, and the same can be said of the Californian company’s MX model as well, when it comes to motocross duties.
So far, every indication points to the Redshift living up to that promise (A&R will know first-hand, soon enough). Until then though, we’re chewing on this time-lapse video that Alta Motors posted to YouTube.
It’s interesting to see how the Alta Motors crew assembles their production electric motorcycles; but perhaps what is most striking, is the relatively clean and simple design that makes the Redshift come to life.
For a bike powered by batteries and liquid-cooled, there are almost no visible wires or hoses. See for yourself, after the jump.
Like its off-roading counterpart, the Alta RedShift SM is built around the most powerful motor on the market, per pound (40hp coming from an 11 lbs motor), which is a proprietary design by Alta.
Building around that a proper supermoto package, complete with WP suspension and Brembo brakes, the Alta Motors crew hopes that it has built a supermoto that will blow away the competition on the track, whether it be another electric sumo, or a lites-class gas-powered machine.
The now newly named Alta Motors is ready to announce its production machines for the 2015 model year, and first up is the company’s off-road model: the Alta RedShift MX. Designed to take on the toughest gas-powered lites-class motocross bikes on the track (250cc four-strokes), the RedShift MX boasts some impressive electric figures as well.
With 40hp on tap, from only 11 pounds of motor, the RedShift platform has the most powerful motor per pound, anywhere. Add that to the fact that Alta says the RedShift MX tips the scales at 251 lbs, though feels lighter once it’s underway — a known benefit of electric motorcycles.
Revving to 13,750 rpm from Alta’s proprietary motor, the RedShift MX is good for 2 hours of “recreational” riding. For riders that want to keep going longer, Alta has designed the battery pack to be swappable, in about 10-15 minutes with two sets of hands working. This also means that future battery pack upgrades will be available as new battery tech comes to market as well.
We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.
Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.
We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.
To-date that makes $8.2 million in capital raised by BRD, and now the San Francisco startup will be able to go ahead with production on its BRD RedShift electric dirt bike and supermoto offerings. BRD will show the production-ready RedShift MX & RedShift SM at the AIMExpo in two weeks’ time, which will retail for $14,995 and $15,495, respectively.
In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research (SBIR) grant from the Defense Advanced Research Projects Agency (DARPA).
The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.
I was just in the BRD Motorcycles office the other day, and managed to get a glimpse of a near-production version of the startup’s RedShift supermoto/motocross platform. A more refined version of the prototype I rode in December 2011, though fundamentally and visually a very similar machine, we here at Asphalt & Rubber are eagerly awaiting the release of these lites-class bikes.
Unfortunately for my brief tour, the BRD team took away my phone, and gave me only vague responses to my questions about the RedShift in exchange. I can’t fault them on either account — the San Franciscan company doesn’t mess about with the “spy photo” nonsense, and would rather comment on realities, rather than push marketing hype.
CEO Marc Fenigstein did say that the company would have some announcements very soon though, which I would presume to be about additional company funding, which in turn leads to more concrete delivery dates of production bikes. Of course, time will tell on that.
However, one of those announcements might have been leaked out in one of the company’s job postings though: a cheap, powerful, affordable electric scooter for 2015.
If you lookup the word “hustle” in the dictionary, you might see a portrait of the BRD Motorcycles crew. We haven’t heard much from the San Francisco startup in the past year or so, well nothing official at least, but today the BRD crew has a plethora of milestones to announce.
First up is the addition of $1 million in funding, which was lead by the strategic investment firm Third Shore Group (TSG). The added funds will help keep the BRD’s lights on, and help the EV company bring its RedShift electric motorcycle series into production. As a part of the funding agreement, BRD will also receive human resources from TSG, in addition to opening a satellite facility just outside of Detroit, in Royal Oak, Michigan.
First breaking cover at the Indy Dealer Expo, BRD Motorcycles has finally gotten the BRD RedShift MX into the studio for some glamor shots, and it is showing off its “goooollllddddd” paint scheme very nicely indeed. The off-road variant to the BRD RedShift SM prototype that we tested several months ago, the RedShift MX is the San Francisco company’s electric equivalent to a 250cc lites-class off-roader. Promising a super-linear 40+ hp on tap, the model currently has 5.2 kWh of battery on-board, which should be good for two hours of mixed use.
Tipping the scales at 270 lbs in street trim, the BRD RedShift MX is a paltry 250 lbs in racing form, which makes for a very competitive power-to-weight ratio in this category of dirt bike. Priced at $14,995, this electric dirt bike is still an expensive proposition (even with its WP suspension), though its competitive race performance, low-cost of use, and super-smooth electric drive train helps make it a more attractive package for more serious riders. Enjoy the high-resolution photos after the jump.
There is a reason our humble motorcycle blog is called Asphalt & Rubber, as we tend to stick to the street side of the motorcycling equation. Growing up in a house where motorcycles were verboden, I often think that I’m the only person “in the industry” that didn’t grow up riding a dirt bike (something I hope to rectify this year, so more on that later). Still, I wanted to give some love to our friends across the bridge, as BRD Motorcycles is about to unveil the next motorcycle in its electric line-up: the BRD RedShift MX.
As the name implies, the MX version is not terribly dissimilar from the BRD RedShift SM prototype that I rode at Infineon a couple months ago, and will make its public debut at the Indy Dealer Expo later this week. Changing out the brakes, sprockets, wheels, and tires, the conversion from SM to MX seems fairly straight-forward with the BRD RedShift (I’d expect to see some kind of kit available from BRD for this). Perhaps that’s because the digital drivetrain is where most of the magic happens as far as making the RedShift a dirt-clawing demon instead of a street-chewing monster (can you gasoline motor do that?).