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Just picture it. You are BMW, and you made the S1000RR superbike, the machine that completely changed the game in the liter-bike market. And now, you are about to crank things to 11, with an all carbon fiber version of this wickedly popular motorcycle.

Perhaps the best track bike ever created, the BMW HP4 Race makes an honest 212hp at the crank, weighs 378 lbs…fully fueled at the curb, and it has all the top-shelf components you can dream of, all of which are bolted onto the carbon fiber frame, carbon fiber swingarm, and carbon fiber fairings.

A thoroughbred. A true race bike, by DNA. The astounding thing about the BMW HP4 Race is that it is more than the sum of its parts, which is saying something because the parts are simply the best that the motorcycle industry has to offer.

I know this because I got to spend a lucky five laps on the BMW HP4 Race at Laguna Seca, courtesy of BMW Motorrad USA, and while that duration is far too short to give any sort of meaningful feedback about this track-only superbike, the BMW HP4 Race is exactly what you think it is: an S1000RR taken to the next level.

So then, why has the BMW HP4 Race been a colossal failure in the United States? Because it most certainly is.

I first rode a Zero back in 2009. It was a horrible machine. It was so bad, I don’t even dare call it a motorcycle – the execution on that goal was just too far off the mark to warrant calling that creation a motorcycle.

For an example of this, I remember going for a ride on an early Zero S and the on/off switch was marked in sharpie, right on the frame.

The brakes were like wooden blocks attached to the wheels, which didn’t matter much because the tires were cheap rubber from China that were absolutely useless (and terrifying) in the rain.

It wouldn’t take long to learn that Zero’s focus on lightweight components was a bad decision as well, as we would see frames on the dirt bike models collapsing when taken over any sort of jump.

The bikes from Zero were so bad, the product reviews on them could serve as a litmus test of who in the media was bought and paid for, and who was actually speaking truth to power.

These machines were objectively awful, and anyone telling you otherwise was getting paid – straight up.

I could probably go on and on about the quality issues of these early machines, but it would rob us time from discussing the constant management issues that Zero has faced in the past decade, its failed dealership and servicing model, not to mention just the general branding issue of calling your product a “Zero”.

To their credit though, the folks at Zero have improved their product with each successive iteration. The management team finally seems to be stable; Zero now uses a traditional dealership model, and isn’t wasting time sending technicians all over the country in a van; and well…the branding is still tough, but there is a new corporate logo.

Most importantly though, Zero’s motorcycles are actually now motorcycles. The quality of these machines has improved dramatically, and generally the bikes are fun to ride.

So what is keeping me from putting a Zero in my garage, and using that massive electric torque to put a grin on my face? The answer is right there above these words, in the lead photo of this story.

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

We interrupt this EICMA show coverage for an adjustment in semantics, as Yamaha Motor USA has informed as that going forward into the 2018 model year, the company’s lineup of “FZ” motorcycle models will go by the designation “MT” – thus aligning themselves with the rest of the Yamaha markets worldwide.

The FZ designation – used on the FZ-10, FZ-09, and FZ-07 – was always a curiosity when Yamaha started using “MT” back in 2005, though it likely stems from the name-recognition found with the very popular Yamaha FZ-1 at the time.

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Our friends at Motor.nl have a good scoop for Italian motorcycle fans, as MV Agusta is about to release later today a Lewis Hamilton edition of its iconic MV Agusta F4 motorcycle.

Like the MV Agusta Dragster RR that also brandishes the F1 stars name, this F4 is expected 1) to be mostly a visual exercise, and 2) show the furthering bond between the Italian marque and the British driver, which just renewed their contract with each other.

Meanwhile, rumors that Lewis Hamilton would wild card alongside Leon Camier at the next WorldSBK round appear to be unfounded, though profoundly intriguing to consider.

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector. So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created. With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA. Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

We are in the final days of Confederate Motors, as the Alabama-based company just debuted its last motorcycle: the FA-13 Combat Bomber. Once the uniquely styled cruiser is sold out though, a new company will be formed: Curtiss Motorcycles. The name Curtiss is a nod to aviator Glenn Curtiss, who before he battled with the Wright Brothers for control of the sky, was an avid motorcycle builder and motorcycle racer. Like its namesake, Curtiss Motorcycles will be looking to the future, and thus its first model will be an all-electric motorcycle. As such, Curtiss Motorcycles has partnered with Zero Motorcycles to build the Hercules, an electric motorcycle with two Zero motors. This should produce roughly 175hp and 290 lbs•ft of peak torque.

If you are a young motorcycle enthusiast, looking to start a real career in this industry, the perfect time might be now. KISKA, the design firm responsible for the KTM and Husqvarna brands, is looking for a Product Management Intern in its motorcycle section.

An amazing opportunity, this six-month internship is open to students or recent graduates, with fields of studying in marketing or product management. You must be willing to relocate though, as KISKA’s main base of operations is in Salzburg, Austria (one of the most beautiful cities in Europe).

Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.

As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.

The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.

We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!