The print media landscape continues to change for the motorcycle industry, as Bonnier has just announced that Cycle World will be moving to a quarterly format, starting in 2018.
The move is similar to the changes made at sister publication Motorcyclist, where fewer print editions and a larger focus online are the name of the game.
Bonnier hopes that more “artistic” coffee table issues, will help buoy its print brands’ downward spiral, while the publishing house looks to aggregate news feeds and social media to boost its online sites.
As we reported, Sport Rider will no longer continue as a print publication, and DIRT RIDER will cease its publishing as well. Both titles will continue online it seems, however, though it is not clear how much original content they will run, and how frequently they will post stories.
Bonnier also announced that Hot Bike magazine will be combining with Baggers, to make one giant American v-twin publication, with a six-issue per year format.
It has been speculated in the motorcycle community for quite some time now, and the day has finally come, as the Bonnier Motorcycle Group (BMG) announced today that it is ceasing production of Sport Rider Magazine.
The news about Sport Rider comes wedged into a larger announcement, which involves BMG restructuring its motorcycle publishing and sales departments “in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.”