The High Fives Heard in Milwaukee

There were high fives heard all over Milwaukee last week. Reading the headlines and stories that came from Harley-Davidson’s Mega Monday announcement, one could only conclude that the American icon was back. They did it. They were showing signs of life again. Boomshackalacka. No one saw an adventure-touring bike with knobby tires coming from the Bar & Shield brand, and the idea of a sport bike from Harley-Davidson seemed inconceivable just over a week ago as well. Milwaukee even impressed with its more “core” offerings, with the Harley-Davidson Custom being perhaps the first cruiser we would want sitting in our garage. It looks gorgeous, and is just sporty and modern enough to be “a real motorcycle” in our eyes…we think.

Ducati’s Project 1309 Reveals a New Diavel Coming

We didn’t hear too much about “Project 1309” from World Ducati Week 2018, which is surprising considering what the past has shown us about Ducati’s secret reveals, but the Bologna brand was once again giving a teaser to fans in Misano. In the past, World Ducati Week has been the place where Ducati showed us the first Scrambler model, and last year the event debuted the return of the Ducati SuperSport. This year, it is another new bike. A new Diavel, to be precise. Set to compliment the current XDiavel model, the new Diavel features the same 1,262cc DVT engine with variable valve timing, but puts it into the more sport Diavel riding platform. This means tucked in feet on rearsets, rather than the XDiavel’s foot-forward controls.

VW CEO Outlines Two Possible Futures for Ducati

The Clash’s hit song “Should I Stay, Or Should I Go” might perhaps perfectly fit the business situation for Ducati, within its parent company, Volkswagen AG. The Italian motorcycle brand’s status in the German conglomerate has for the past few years been held on a tenuous string. Rumor about its divestiture, its selling to another company, are constantly dogging the iconic brand. Talking to Bloomberg TV after Volkswagen’s quarterly earnings report, VW CEO Herbert Diess explained that there are two paths forward for Ducati, and one of them includes selling Ducati to the highest bidder. “We have to look which is the best ownership for Ducati,” said Diess to Bloomberg.

KTM’s Counter-Rotating MotoGP Engine Debuts at Brno

Ever since Jerez, when the Red Bull KTM Factory Racing Team debuted a new engine with a counter-rotating crankshaft, fans and journalists have been asking when factory riders Pol Espargaro and Bradley Smith would be able to use the new engine on a race weekend. KTM test rider Mika Kallio had been very positive about the engine during the Jerez weekend, and Smith and Espargaro had spoken in glowing terms about it after the Jerez test. KTM’s response was always that it would not be ready until at least after the summer break. Reversing the direction of crankshaft rotation is not as simple as sticking an intermediate gear between the crank and the clutch, to allow the crank to spin in the opposite direction while maintaining forward thrust.

Retro Livery Pops on the Suzuki GSX-R1000R Superbike

We are big fans of the creations that Team Classic Suzuki has been churning out. Stop what you’re doing right now, look at this Katana race bike, and try to disagree with our enthusiasm. It cannot be done. Taking their touch to the current Suzuki GSX-R1000R superbike, we see what this tire-shredder would look like in a retro-mod livery that is inspired by the bodywork found on the original GSX-R750. So far it sounds like the bike is a one-off, done by our friends across the pond, but we think Suzuki should seriously consider some throwback paint schemes in its lineup. Until then, items of note include a number of tasty Giles-made bits, straight from the Suzuki performance catalog, otherwise the bike shown here is pretty much stock.

BMW Plans To Launch Nine New Motorcycles

It might be still be summer, but our eyes are looking ahead to the new bike season in the fall and winter, where the major motorcycle manufacturers will debut their new motorcycles for the future. The big trade shows to watch are INTERMOT and EICMA, as these have traditionally been the venues of choice for new model unveils, prototype teasers, and concept debuts. One brand that is certainly going to be showing us some new motorcycles is BMW Motorrad, with the German company saying that it plans to launch nine new models in 2018. What those nine models will be is up for conjecture, though we have some good ideas, and some bad ideas, on what they could be. Let’s take a look.

Up-Close with the 2018 Yoshimura Suzuki GSX-R1000R Suzuka 8-Hours Race Bike

In all our coverage of the 2018 Suzuka 8-Hours endurance race, the name Suzuki has woefully not been in much of the conversation. This isn’t to say that the brand from Hamamatsu wasn’t present at this prestigious event, but its level of involvement and readiness certainly wasn’t on par with the other three Japanese brands. Fielding the Yoshimura Suzuki factory-backed team yet again, this year saw a big milestone take place, as Suzuki’s endurance efforts are now being conducted on the current-generation superbike. This has caused some issues in the paddock, most notably in the Suzuki Endurance Racing Team (SERT), which is Suzuki’s factory-backed team in the FIM World Endurance Championship.

Up-Close with the Kawasaki Team Green Suzuka Bike

The race-winner that could have been. Kawasaki Team Green was the Suzuka 8-Hours favorite coming out of Saturday’s Top 10 qualifying session, and the factory-backed Kawasaki team traded corners with Yamaha during the opening laps of Sunday’s endurance race. What looked like an upset in the making, turned out to be a fizzle, largely because of a poor fueling and pit stop strategy, which saw Jonathan Rea first run out of gas, and then stay out on slicks during a rain storm. As he tumbled down the asphalt, you have to wonder if the World Superbike champion saw his Suzuka fortunes tumbling with him.

Up-Close with the Suzuka-Winning Yamaha YZF-R1

This is it. This is the biggest, baddest, meanest superbike on the Suzuka 8-Hours grid. Setting the high-water mark in Japan FOUR YEARS IN A ROW now, the Yamaha YZF-R1 from the Yamaha Factory Racing Team is the pinnacle of the sport. And while the Yamaha YZF-R1 is a motorcycle that you can pick up at any dealership in the United States (so long as it isn’t for a Superbike Deathmatch), the machine on the Suzuka Circuit this past weekend is anything but ordinary. I sent our man Steve English down to the pits to get some shots of this mysterious machine, and the Japanese team was being “very Japanese” about letting us taking photos, as Steve puts it. That didn’t stop us from getting some photos though. Go ahead, go get a towel before you continue further. We’ll wait.

Harley-Davidson Outlines Its Future Electric Lineup

The biggest announcement from Harley-Davidson today wasn’t its adventure-touring motorcycle (though it looks interesting), and it wasn’t its new Streetfighter or Custom models either (one of these I like, the other not so much). The big news wasn’t the Livewire getting closer to production, though that is close to the mark, and where this story is ultimately headed. All of these announcement would have been worthy of their own day in the press cycle, but the real news from the Bar & Shield brand is a look at Harley-Davidson’s upcoming electric lineup, which is coming across as very robust, and shows a decisive plan for the future. I never thought I would see the day, but here it is. Harley-Davidson is going electric, in a big way.

Marzocchi Bought by Italian Automotive Company VRM

01/05/2016 @ 2:19 am, by Jensen Beeler2 COMMENTS

marzocchi-logo-2

Suspension brand Marzocchi has been saved from liquidation, as Tenneco is set to sell the Italian company to VRM – an Italian automotive company from the Bologna province of Zola Predosa.

Last year, Marzocchi seemed destined for the chopping block, as Tenneco seemed set on shutting down the business, and its 70 employees, rather than selling the company.

However with intervention from the local government in Bologna, and its strong labor unions, Marzocchi has been seemingly saved before the new year.

Continue Reading

Marzocchi Will Cease Operations by the End of 2015

08/21/2015 @ 10:00 am, by Jensen Beeler2 COMMENTS

marzocchi-logo-2

It seems any efforts to save Marzocchi have been squashed, as the suspension company’s owners, Tenneco Inc., intend to cease Marzocchi’s world operations and transfer its motorcycle and bicycle business for clients to new providers.

The news not only affects a number of motorcycle manufacturers, but also 127 employees at Marzocchi’s Bologna-based factory, and another 11 employees in North America and Taiwan.

Tenneco announced its intent to shutdown Marzocchi back in July, though the news has been slow to permeate the motorcycle industry.

Continue Reading

You Wish You Had Summer School with Ducati

07/14/2015 @ 1:50 pm, by Jensen Beeler5 COMMENTS

ducati-logo

What American child of the 1980’s didn’t dream of going to NASA’s Space Camp? Maybe my dorky self is alone on this one, but as a kid, I always wanted to go to the Kennedy Space Center, get spun around in an Aerotrim, and shoot-off rockets.

But, I’m too old to go to Space Camp now (sad trombone), not to mention they closed the USSC in 2002 (double sad trombone), and now I’m also too old to go to the next best thing: Ducati’s Summer School Fisica in Moto.

The concept is exactly what you think it is, high school level students learning all about science via motorcycles.

Continue Reading

The End of Marzocchi Suspension is Nigh?

04/22/2015 @ 12:36 pm, by Jensen Beeler20 COMMENTS

marzocchi-logo

Reports out of Italy suggest that the Marzocchi brand may soon be no more, after parent company Tenneco made the decision to close the Italian firm’s Bologna factory in Zola Predosa.

The Italain outlets go on to say that motorcycle manufacturers that use Marzocchi as an OEM part have been notified that they will no longer be supplied with the suspension pieces, once the co Marzocchi’s stock of forks has been exhausted from supply.

This news would affect a bevy of brands, including BMW, Ducati, MV Agusta, TM, GasGas, Beta, and AJP.

Continue Reading

Analyzing The Ducati Desmosedici GP15

02/17/2015 @ 8:55 pm, by David Emmett10 COMMENTS

2015-Ducati-Desmosedici-GP15-MotoGP-Andrea-Dovizioso-16

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt.

Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them.

The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Continue Reading

ducati-production-line

Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines.

The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday.

The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

Continue Reading

2015 Ducati Monster 821 Mega Gallery

06/24/2014 @ 10:16 am, by Jensen Beeler7 COMMENTS

2015-Ducati-Monster-821-79

Ducati is hosting its press launch of the 2015 Ducati Monster 821 in Bologna right now, which means that the Italian motorcycle company also just released a ton of high-resoltuion photos of its new water-cooled baby Monster on the interwebs.

Visually very similar to the Monster 1200, the Monster 821 distinguishes itself with lower-spec components, and more noticeably with a double-sided swingarm.

Featuring the same 821cc Testastretta 11° engine (112hp and 65.9 lbs•ft) that is found on the Ducati Hypermotard and Ducati Hyperstrada, the Monster 821 tips the scales at 395.7 lbs (dry) – just 5 lbs less than its 1,200cc counterpart. Other features include traction control, ABS brakes, and a ride-by-wire throttle.

Expect to see the 2015 Ducati Monster 821 in  a Ducati dealership near you next month. Pricing is set at $11,495 for the in red and white models, while the “Dark” is priced at $10,995.

Continue Reading

Ducati Museum Goes Virtual with Google Maps

02/19/2014 @ 1:59 pm, by Bryan Delohery2 COMMENTS

ducati-museum-google-streetview

For those Ducati owners who have been pining to visit the world famous Ducati museum in Bologna, but cannot cover the cost or justify the trip, you are in luck. The doors at Via Antonio Cavalieri Ducati have opened to Google Maps to allow you to take the tour without getting up from your computer.

The 9,150 sq ft museum in Borgo Panigale already hosts 40,000 visitors a year and with the virtual tour, Ducati hopes to attract hundreds of thousands more.

Continue Reading

Moto-Morini-Scrambler-lease

It is no secret that the financial collapse of a few years had devastating effects on the motorcycle industry as a whole, and few markets have been hit worse than the Italian motorcycle market. Coming through a painful bankruptcy process, and re-emerging into a still devastated Italian economy, Moto Morini has perhaps had the worst luck of the Italian brands in dealing with this economic chaos.

Needing to sell bikes, and operating really only in its home market, Moto Morini is getting creative with putting Bologna’s other brand into the garages of motorcyclists. With necessity being the mother of all invention, Moto Morini has a clever scheme to help cash-strapped Europeans get a new ride: pay for only half of the motorbike.

Continue Reading

Moar Photos of the Pierobon X60R

12/17/2012 @ 1:49 pm, by Jensen Beeler8 COMMENTS

Last year, our Christmas was ruined with the sighting of the Pierobon X60R sport bike. A small Italian company based in Bologna, for those who aren’t in the know, Pierobon has ties to some big projects in MotoGP & WSBK.

Known for their trellis chassis designs, the Pierobon X60R is the company’s two-wheeled flagship (be sure to checkout the Pierobon F042 street bike). We lusted after the X60R last year, you wanted one under your Christmas tree, and we all had to learn how to live our lives with disappointment afterwards.

Discontent to call things done, Pierobon has revised the X60R over the past year, with the most noticeable change being the Ducati Monster 1100 EVO air-cooled v-twin lump. Putting a little bit more pep in the bike’s step, Pierobon has also revised the chassis, namely the X60R’s swingarm.

Derived from the company’s GP designs, the chain-side of the swingarm has been fully enclosed, presumably for increased rigidity. Pierobon has also increased the size of the oil-cooler radiator to help with heat transfer on the more powerful motor.

Continue Reading