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If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships.

Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley).

After advising owners of the 2014 BMW R1200RT to stop riding their motorcycles if they were equipped with the company’s Dynamic ESA suspension, BMW Motorrad has now begun an official recall with the NHTSA for the faulty rear shock piston rod on the R1200RT.

In its NHTSA filing, BMW of North America says that the piston rod within the rear shock absorber can break without warning, which can cause a loss of stability that in-turn could result in a crash. The issue only affects motorcycles manufactured between November 27th, 2013, to May 5th, 2014, for a total of 950 potentially affected machines in the USA.