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BMW Motorrad USA

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Just picture it. You are BMW, and you made the S1000RR superbike, the machine that completely changed the game in the liter-bike market. And now, you are about to crank things to 11, with an all carbon fiber version of this wickedly popular motorcycle.

Perhaps the best track bike ever created, the BMW HP4 Race makes an honest 212hp at the crank, weighs 378 lbs…fully fueled at the curb, and it has all the top-shelf components you can dream of, all of which are bolted onto the carbon fiber frame, carbon fiber swingarm, and carbon fiber fairings.

A thoroughbred. A true race bike, by DNA. The astounding thing about the BMW HP4 Race is that it is more than the sum of its parts, which is saying something because the parts are simply the best that the motorcycle industry has to offer.

I know this because I got to spend a lucky five laps on the BMW HP4 Race at Laguna Seca, courtesy of BMW Motorrad USA, and while that duration is far too short to give any sort of meaningful feedback about this track-only superbike, the BMW HP4 Race is exactly what you think it is: an S1000RR taken to the next level.

So then, why has the BMW HP4 Race been a colossal failure in the United States? Because it most certainly is.

The second-quarter sales results from OEMs continue to roll in, and another brand is showing a decline, this time it is BMW Motorrad. Usually one of the stronger brands, in terms of yearly and quarterly growth, the Germans are reporting a 3.1% sales decline for Q2 2018.

In total, BMW Motorrad sold 51,117 units worldwide, compared to the 52,753 units it sold during the same time period last year. In terms of money, this sales drop means a corresponding 5.8% decline in revenue (€658 million) and a 6..8% decline in profits before tax (€174 million).

This is also translating into a 1.6% sales decline (by unit volume) for the first half of the year, with only 86,975 motorcycles and scooters sold to customers. This has resulted in a 10.1% revenue drop (€1,182 million), and a profit decrease of 23.7% (€196 million).

End-of-the-year sales figures are starting to trickle in, now that 2017 is behind us, and BMW Motorrad USA has completed its tally. Selling 13,546 motorcycles in 2017, BMW Motorrad is posting a rare decline in yearly unit sales, down 1.3% last year.

Despite this loss, BMW Motorrad is quick point out that other manufacturers are suffering worse than the German brand, with the industry said to be down 3.2%, while BMW’s relevant competition is said to be down 6.3%.

For those keeping score, that is basically like saying “Yeah sales were bad, but look at how much worse the other guys did” in PR speak.

One should not forget the seven recalls (#1, #2, #3, #4, #5, #6, and #7 here) that BMW encountered in rapid succession during 2017, including the massive fork recall for the popular R1200GS.

Today we have news of the fifth (#1, #2, #3, & #4 here) BMW Motorrad recall in roughly a month’s time, as 3,368 units of the BMW R nineT (2014-2017 model years) are being recalled for swingarm pivot pin bolt that may loosen itself.

The issue stems from a supplier production process error, where one or more bolts that connect the right-side pivot pin to the frame may loosen as a result of an improper specification of the chamfer cutting process in the frame.

As a result, proper clamp force may not have been achieved during final torqueing process. If the right-hand side pivot pin to the frame loosens itself, it can affect the handling and stability of the motorcycle, which increases the chances of a crash.

BMW Motorrad continues to have recall trouble during the 2017 riding season, this time the German brand is recalling 29,281 units from various models, for an issue with the optional aluminum luggage cases, which may block the view of the bikes’ rear reflectors. The recall affects seven models in total: 2013-2017 BMW R1200GS, F800R, and F800GT motorcycles; 2014-2017 R1200GS Adventure motorcycles; 2016-2017 S1000XR motorcycles; and 2015-2017 R1200R and R1200RS motorcycles. With the luggage pieces installed, the bikes fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 108, “Lamps, Reflective Devices, and Associated Equipment,” hence today’s news.

If you’re in the market for a BMW HP4 Race – the carbon fiber clad superbike from Bavaria – the $78,000 price tag might not be all that you’re spending on, as BMW Motorrad has a few items in the fine print that you might want to be aware of – the first being the engine life. According to documents sent to BMW Motorrad dealers in the United States, the 212hp inline-four engine for the BMW HP4 Race comes with an expiration point of 5,000km (roughly 3,100 miles), at which point the entire engine will have to be replaced. There is no word yet what a new HP4 Race engine from BMW Motorrad will cost, but we do know that it will come from the factory with performance certification and already broken-in for immediate use.

What started out as a worldwide service campaign for the water-cooled BMW R1200GS models is turning into a massive global recall for the German motorcycle manufacturer, as now the United States has joined the United Kingdom in issuing a recall on the popular ADV machine. Accordingly, BMW Motorrad USA has issued a “stop sale” to BMW dealers, as documents for a recall with the National Highway Traffic Safety Administration are being readied for release. The recall sees BMW Motorrad dealers inspecting the fixed fork tube on R1200GS models produced between November 2013 and June 2017. If the inspected motorcycle has an excessively large gap between the fork pipe and the seal plug, then the fork cannot be repaired by the dealer, and must be replaced.

News from BMW Motorrad shows that the Germans did quite well in the United States last year, selling 16,330 units in 2015. That figure is up 9.3% from the 14,945 units that BMW Motorrad sold in 2014, in the USA.

Perhaps unsurprisingly, BMW Motorrad USA’s best model was its liter-bike offering, the BMW S1000RR, which accounted for 13.3% of BMW’s total sales in the USA – roughly 2,170 units.

The S1000RR has often rivaled the BMW R1200GS for the top-billing in the US market, with the R1200GS Adventure taking 12.2% of BMW sales and the R1200GS with 11.5%, (roughly 2,000 units and 1,900 units, respectively).

If you’ve been following BMW Motorrad’s worldwide recall of over 300,000+ motorcycles, for faulty rear-wheel mounting flanges; well the recall has finally hit American shores, affecting over 43,000 units.

The basic gist of the recall is that on the affected motorcycles, the rear wheel mounting flange may crack if the rear wheel mounting bolts are over-tightened. This would cause the rear wheel to come off the motorcycle, which would of course likely result in a crash.

BMW Motorrad USA will notify possibly affected owners, and BMW dealers will replace the existing aluminum rear wheel flange with a new steel one, free of charge. The recall is expected to begin April 21, 2015.

Concerned owners may contact BMW customer service at 1-800-525-7417, and as always the NHTSA is also available at 1-888-327-4236 and safercar.gov.

You can find the full list of affected motorcycles, after the jump.