BMW Motorrad has released its yearly figures for 2018, and the report is mostly positive. Sales worldwide were up a very modest 0.9% for the year (165,566 in total unit sales), and this does mean that 2018 was the German company’s eighth year in row of growth.
The news was good for BMW Motorrad USA as well, with the American subsidiary showing a 2.2% bump in sales (13,842 units) compared to 2017, thanks primarily to the company’s introduction of the K1600B Grand America.
It is an odd passion in life, but I find the international pricing schemes by various motorcycle manufacturers to be simply fascinating.
While this will surely mean that I will die alone (so very, very alone), this odd curiosity is bringing up some interesting thoughts about the new BMW S1000RR superbike.
And the signs point to the Bavarian brand’s newest liter bike costing quite the pretty penny in the US market. Let me explain.
The second-quarter sales results from OEMs continue to roll in, and another brand is showing a decline, this time it is BMW Motorrad. Usually one of the stronger brands, in terms of yearly and quarterly growth, the Germans are reporting a 3.1% sales decline for Q2 2018.
In total, BMW Motorrad sold 51,117 units worldwide, compared to the 52,753 units it sold during the same time period last year. In terms of money, this sales drop means a corresponding 5.8% decline in revenue (€658 million) and a 6..8% decline in profits before tax (€174 million).
This is also translating into a 1.6% sales decline (by unit volume) for the first half of the year, with only 86,975 motorcycles and scooters sold to customers. This has resulted in a 10.1% revenue drop (€1,182 million), and a profit decrease of 23.7% (€196 million).
End-of-the-year sales figures are starting to trickle in, now that 2017 is behind us, and BMW Motorrad USA has completed its tally. Selling 13,546 motorcycles in 2017, BMW Motorrad is posting a rare decline in yearly unit sales, down 1.3% last year.
Despite this loss, BMW Motorrad is quick point out that other manufacturers are suffering worse than the German brand, with the industry said to be down 3.2%, while BMW’s relevant competition is said to be down 6.3%.
For those keeping score, that is basically like saying “Yeah sales were bad, but look at how much worse the other guys did” in PR speak.
One should not forget the seven recalls (#1, #2, #3, #4, #5, #6, and #7 here) that BMW encountered in rapid succession during 2017, including the massive fork recall for the popular R1200GS.
Today we have news of the fifth (#1, #2, #3, & #4 here) BMW Motorrad recall in roughly a month’s time, as 3,368 units of the BMW R nineT (2014-2017 model years) are being recalled for swingarm pivot pin bolt that may loosen itself.
The issue stems from a supplier production process error, where one or more bolts that connect the right-side pivot pin to the frame may loosen as a result of an improper specification of the chamfer cutting process in the frame.
As a result, proper clamp force may not have been achieved during final torqueing process. If the right-hand side pivot pin to the frame loosens itself, it can affect the handling and stability of the motorcycle, which increases the chances of a crash.
BMW Motorrad continues to catch the scrutiny of the National Highway Traffic Safety Administration, issuing today its fourth recall in less than one month’s time (see #1, #2, and #3).
This round affects 37 units from BMW’s scooter lineup, specifically the 2017 BMW C650 GT and BMW C Evolution models, for issues regarding their front wheels.
BMW Motorrad continues to have recall trouble during the 2017 riding season, this time the German brand is recalling 29,281 units from various models, for an issue with the optional aluminum luggage cases, which may block the view of the bikes’ rear reflectors.
The recall affects seven models in total: 2013-2017 BMW R1200GS, F800R, and F800GT motorcycles; 2014-2017 R1200GS Adventure motorcycles; 2016-2017 S1000XR motorcycles; and 2015-2017 R1200R and R1200RS motorcycles.
With the luggage pieces installed, the bikes fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 108, “Lamps, Reflective Devices, and Associated Equipment,” hence today’s news.
If you’re in the market for a BMW HP4 Race – the carbon fiber clad superbike from Bavaria – the $78,000 price tag might not be all that you’re spending on, as BMW Motorrad has a few items in the fine print that you might want to be aware of – the first being the engine life.
According to documents sent to BMW Motorrad dealers in the United States, the 212hp inline-four engine for the BMW HP4 Race comes with an expiration point of 5,000km (roughly 3,100 miles), at which point the entire engine will have to be replaced. Yup, you read that right.
What started out as a worldwide service campaign for the water-cooled BMW R1200GS models is turning into a massive global recall for the German motorcycle manufacturer, as now the United States has joined the United Kingdom in issuing a recall on the popular ADV machine.
Accordingly, BMW Motorrad USA has issued a “stop sale” to BMW dealers, as documents for a recall with the National Highway Traffic Safety Administration are being readied for release.
The recall sees BMW Motorrad dealers inspecting the fixed fork tube on R1200GS models produced between November 2013 and June 2017. If the inspected motorcycle has an excessively large gap between the fork pipe and the seal plug, then the fork cannot be repaired by the dealer, and must be replaced.
If no gap is present (or if the gap is of an acceptable distance), BMW dealers must still press in a sleeve on the fork, before returning the bike back to the owner. With over 150,000 motorcycles potentially affected worldwide, this recall will be a massive undertaking for BMW Motorrad.
News from BMW Motorrad shows that the Germans did quite well in the United States last year, selling 16,330 units in 2015. That figure is up 9.3% from the 14,945 units that BMW Motorrad sold in 2014, in the USA.
Perhaps unsurprisingly, BMW Motorrad USA’s best model was its liter-bike offering, the BMW S1000RR, which accounted for 13.3% of BMW’s total sales in the USA – roughly 2,170 units.
The S1000RR has often rivaled the BMW R1200GS for the top-billing in the US market, with the R1200GS Adventure taking 12.2% of BMW sales and the R1200GS with 11.5%, (roughly 2,000 units and 1,900 units, respectively).