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Best in Show

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Over 17,000 people flocked to the northern end of Portland this year, braving the cold interior of a vacant building with their plaid shirts, in order to drink PBR, listen to loud music, and look at the occasional motorcycle. Yes, it us that time of year for The One Motorcycle Show in Portland, Oregon.

More than just a much larger venue, The One Moto Show continues to gain traction with vendors and sponsors, all the while attracting more and more bike-curious attendees through its doors.

Main-lined into the zeitgeist that we recognize as two-wheeled hipsterdom, “mainstream” motorcyclists can roll their eyes while shuffling through the PDX masses, but you cannot deny the pulse the show keeps with younger motorcyclists.

As such, there were more than a few pillars of the motorcycle industry circulating in the show’s ranks – all incognito, of course – trying to understand how the next generation interacts not only with motorcycles, but also with each other.

Over 150 bikes were on display for those in attendance – I heard a figure as high as 170 motorcycles were hidden throughout the multiple rooms and floors of the show’s venue – and a couple trends struck me over the course of the show.

It is no easy feat in picking the very “best” from a wide array of motorcycles, like we have to do here with the 2012 EICMA motorcycle show in Milan, Italy. How do you compare an adventure-touring bike to a sport bike, and then declare one better than the other? As you can imagine, the comparison is very much an exercise in measuring apples to oranges. You see it is no easy feat to pick the “Best in Show” at EICMA, and in even our short thought-process above, there are names that are glaringly omitted. What makes the process possible however is when a new model comes along, and clearly outshines everything else — such is the case with the Vespa 946.