After consistently struggling in the World Superbike Championship, Kawasaki finally seems to have all its duck in a row for the 2012 season. Teething the recently updated Kawasaki Ninja ZX-10R over the course of last season’s races, Tom Sykes and Joan Lascorz made it clear at the season’s opening round at Phillip Island that Team Green can contend for podium finishes and even race victories against the mighty Ducati of Carlos Checa and Aprilia of Max Biaggi.
With Sykes starting at the pole position after the cancellation of Superpole qualifying, the Englishman lapped in the position in both races at the Australian track. Battling with a very strong Honda factory team, Sykes even squeaked out a great victory over fellow countryman Johnny Rea, securing a podium finish for Kawasaki on the team’s first outing of the season. Clearly excited by that start, Kawasaki Racing has put out a video of the team’s weekend at Phillip Island. Check it out after the jump.
After unveiling the $40,000 Erik Buell Racing 1190RS street bike to the public last year, and recently taking the EBR 1190RS to Mid-Ohio for its AMA Pro Superbike racing debut, the guys at EBR are ready to show some of the behind-the-scenes work that went into America’s newest sport bike.
In what looks to be a several part video series, we’re given the prologue of the making of the Erik Buell Racing 1190RS, complete with sounds from Buell’s own record label, Rat Pak Records, and some seizure inducing footage (we actually like the production work, but worry about our epileptic readers watching this video…no, really).
So far we have little to go on as to where this “EBR Nation” series is headed, but there is one Geoff May talking some hyperbole about the EBR 1190RS (the latest AMA paddock scuttle-butt says that he will not be with the Erik Buell Racing team next year), and it closes with a fitting message from Erik Buell himself. Check it out after the jump, and check back here for more of these videos as we get them.
We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.
Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.
Ducati Chilé posted a link to these photos on our Facebook page, and we’d thought we’d share them with the 10 people who read A&R, but aren’t friends with us on Facebook (do you see what we’re doing there with the links?). Showing a glimpse of the nine-time World Champion getting ready to pose with his new Ducati Corse leathers and the Desmosedici GP11, we like the trend we’re seeing of images and video of Rossi’s quasi-personal life coming to the surface — they add an element to the story that fans normally don’t get to see. We’re not sure on the photo credits, but we have a feeling it might be the work of Gigi Soldano.
UPDATE: Well looks like the party is over, as Dorna has sent us a cease and desist.
What was it like watching Valentino Rossi swing his leg over the Ducati Desmosedici for the very first time behind closed garage doors? Well thanks to someone in the Ducati pit box who had either a small camcorder or smartphone with video enabled, we can finally see what that experience was like, and what sort of atmosphere surrounded the moment.
Taking a total of six videos of the historic occasion, we can experience the first reactions of Rossi and crew as he gets ready to complete Italy’s motorcycling wet dream. Videos after the jump, and be sure to check out the first official images of Rossi riding the GP11 at Valencia, and the behind the scenes photos from Rossi’s favorite photographer Gigi Soldano.
Here’s an interesting one for you marketing mavens. Harley-Davidson has tapped Marissa Miller to help promote its Nightster series of motorcycle, which isn’t really news. After all this isn’t the first time that a blonde beauty and a motorcycle have been paired in marketing photoshoot, and it also isn’t the first time that Miller has posed for the Milwaukee brand: she was also the company’s spokesperson for Harley’s “Military Appreciation Month” campaign.