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bad ideas

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I love our neighbors to the north, endless outdoor fun, progressive thinking, and an affinity for things of a more “crunchy” nature. But as a 5th-generation Californian, it is ingrained in my head to fear and mistrust the oppressive dictatorship and hate machine the Oregonians run (the California public school system starts this process in the second grade), as they steal children in the middle of the night and brainwash them into Birkenstock-wearing slave labor and questionable physical hygiene boot camps.

So it comes as some surprise that the Oregon State House of Representatives is introducing a bill to allow motorcycle riders, ages 21 and over, the choice of whether they want to ride with helmets or not (an act that misguided tea party wannabes equate with freedom on the open road).

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.