As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.
MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1” of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.
Reports are coming in from Fontana (AutoClub Speedway if you will) this evening, where Chip Yates the SWIGZ Racing team were competing against the gasoline-powered liter bike v-twins in the WERA Heavyweight Twins Superbike & Superstock race classes earlier today. Hitting at one point 158mph on the banked walls of Fontana, Yates finished an impressive 2nd place in the WERA Heavyweight Twins Superstock class, and had another podium finish (3rd place) in the WERA Heavyweight Twins Superbike class, racing against KTM RC8 and Ducati 1198 Superbikes.