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Don’t believe everything you read.

That said, this site has been dormant for a while, and we’ve been watching it collect dust for a few years while trying to figure out what’s happening in our lives. The trouble with that sort of thinking is that life keeps happening.

One becomes a bigwig at a predominantly track-focused motorcycle brand, while another moves on to more sunny and expensive lands with hopes and dreams of helping a classic dealership become something more progressive and successful. Life, as they say, moves on while the readers, fans, and enthusiasts stand on the sidelines with bated breath to see what’s next.

While the launch of the Ducati’s Desmosedici Stradale V4 engine and leaked photos of the Ducati Panigale V4 dominated the news on Thursday, Aprilia Racing was quietly changing the sport of motorcycle racing, as it debuted an augmented reality helmet that its mechanics will wear in MotoGP.

Aprilia has partnered with DAQRI and Realmore to make the augmented reality helmet come to fruition – DARQI is making the hardware, while Realmore is responsible for the software.

As followers of augmented reality (AR) tech may already have guessed, Aprilia Racing’s AR helmet will allow its mechanics to visualize and share information, overlaid on what is occurring in the pit box.

In the mainstream news, there is a lot of talk right now about net neutrality for internet service providers (ISPs), not to mention the whirlwind discussions about malicious electronic intrusions, like the Russian involvement in the 2016 US Presidential election, or the recent bout of ransomware that is being linked to North Korea.

The takeaway from these current events is that as our lives become increasingly dependent upon our online presence, we need to take our online security and privacy more seriously, especially during uncertain times.

Asphalt & Rubber might be only a modest motorcycle website, where you spend a handful of minutes during your day reading about all things two-wheeled, but we take these issues very seriously…and for good reason.

As such, we have enabled and forced HTTPS browsing for all users on our site, not only so your connection to our website is secure, but also so your privacy is protected from anyone who might wish to read or track your presence across the internet.

Another release by BMW Motorrad at the Consumer Electronics Show (CES), the German company says it is working on a motorcycle helmet with an integrated heads-up display (HUD), thus responding to the call for more advanced helmet technology.

BMW already has this technology in its automotive wings, using an optional HUD system that is projected onto the interior of a vehicles windshield.

Now BMW seems to be taking a page from other players in the helmet space, and is looking to bring HUD technology to its motorcycle offerings with the help of California-based company DigiLens.

If you were on Asphalt & Rubber this weekend, you probably noticed that I switched the commenting system from WordPress’ basic system to Disqus’ more advanced commenting engine.

All previous comments should be imported now, and I hope there are relatively few bugs to reports. Hopefully this will mean a more engaged commenting section, since Disqus handles threaded comments more properly, and has already a good community following.

The slight downside is that some of our loyal commenters will have to register with the Disqus service, though that shouldn’t be too much of an issue since it is a very reputable one, and they won’t spam you once you register.

Another year has gone by at our tiny motorcycle blog here, as Asphalt & Rubber turns five years old today. The thing is though, the site isn’t that tiny anymore — one million visitors will come to A&R in October alone.

In the past four years, when I have written these birthday posts, I write the same thing about how I look back on the past 365 days with a bit of astonishment, and then list all the great things that we have done in that time.

At the five-year mark though, I find myself looking all the way back to the beginning of A&R, a time when this site wasn’t really anything at all. With that retrospect, I see how Asphalt & Rubber has come into what it is now — if I had to go back, and try to decipher today from the fog of time, it would all feel like an impossible reality, if I am honest.

You would have to be living in a hole not to have heard about the video footage of a Range Rover plowing through a group of motorcyclists, and the chase through New York that ensued afterwards.

I say this not because the video has been the highest trafficked article on Asphalt & Rubber this week so far, though it is; nor do I say this because the video has been posted to virtually every motorcycle forum and blog on the internet, though it has; but instead because the video has elevated itself out of our obscure sport and into the national, if not international, public consciousness.

It is rare that motorcycling finds its way into mass media, and unfortunately it is rarely a good thing when it does so. Motorcycling by and large has an image problem in the United States. Few motorists commute via motorcycle, which means our industry is filled with people who come to motorcycles from either a hobby, sport, or lifestyle perspective, and because of this motorcycles remain on the fringe of mainstream society.

For some, that is the allure. Motorcycling is “something different’ which in turns allows a motorcyclist to express their individuality in an obvious manner. To illustrate this point, I am fairly certain that the vast majority of flame threads that start on forums and blogs can be boiled down to the premise that because your enjoyment of motorcycles is different from my enjoyment of motorcycles, it therefore must be wrong.

Today is a surreal landmark, as it marks our fourth year of publishing Asphalt & Rubber. If you cannot already tell, I am having a hard time believing that four years have gone by since I started this humble motorcycle blog (in the middle of corporate finance class, no less), but A&R continues to thrive despite my best dyslexic efforts.

It astonishes me that our “little” site is visited throughout the world on a daily basis, and that each month more people read A&R than all three of the major US motorcycle print magazines…combined.

Things keep on growing here, and I am deeply grateful now to be publishing the work of David Emmett on A&R, as he continues to be one of the most insightful writers in motorcycle racing, in both the print and online mediums.

This year, I am also very honored to have had regular written and photo contributions from Scott Jones, Daniel Lo, and Jules Cisek this year — their work has helped Asphalt & Rubber earn a reputation for stunning photography, and I hear compliments about their photography virtually every time I meet a loyal A&R reader in person.

It’s the end of October, and there is a picture of me from a birthday track day, so that could mean only one thing: Asphalt & Rubber has aged another year. Now into our third year of this crazy online motorcycle blog experiment, I pleasantly get to reiterate some of the text from last year’s anniversary announcement, as A&R continues to grow beyond anything that this dyslexic kid, who routinely failed writing classes, could have imagined.

This year has been one marked with notable events, as Asphalt & Rubber has come to you live from a bevy of remote locations for our race and event coverage, such as Qatar, Australia, and the Isle of Man. Storming perhaps the last refuge for motorcycle print journalism, we’ve also become one of only two pure-online publications regularly seen in the MotoGP paddock.

But most impressively this year, Asphalt & Rubber passed the 500,000 reader mark, and fittingly this October is shaping up to be our best month ever in terms of traffic & readership…as was the month before that, and the month before that — with all of that math culminating into the fact that A&R has almost doubled in size since last year’s birthday announcement.

And now for the most important news story of the year: Asphalt & Rubber turns two-years-old today (clap you crazy bastards!). Officially now in our “terrible twos”, A&R continues to grow beyond anything I possibly could have imagined when I first started the site one cold October morning in a frost-covered Pennsylvania. Reporting everything from race results to business analysis, from industry news to humorous distractions, we’ve served over 1,800 articles to our now 300,000+ loyal monthly readers.

While I write occasionally, Asphalt & Rubber really wouldn’t be possible without the help from a metric ton of people, most notably Daniel Lloyd (systems administrator / reluctant coder), Dustin Gibbs (web developer / photographer / escape driver), Peter Lombardi (photographer / designer), Jason Yu (photographer / umbrella girl finder), Scott Jones (photographer / resident person over 50), and Tim Hoefer (hetero life-partner / tamed motorcycle rider). Also a big thanks goes out to all our friends (you know who you are) and family (thanks Mom for letting me use your basement) for supporting this sometimes profitable endeavor. But most importantly, thank you to all our readers, who make it all worthwhile.

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