As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.

With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.