If you believe the rumors coming out of Italy, Polaris is poised to save acquire ailing motorcycle manufacturer MV Agusta. We have documented MV Agusta’s precarious financial troubles already in great detail, and how MV Agusta CEO Giovanni Castiglioni is between a rock and a hard place with his main investor, Mercedes-AMG. According to the Italian media, and those who repeat their words like parrots, Polaris represents an escape from MV Agusta’s difficult position with the German automobile-maker, though the reality is that nothing could be farther from the truth.
The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.
MV Agusta as a motorcycle company has always seemed to have feet of clay, especially when its financial future is concerned. Today is no different, as MV Agusta has announced its intentions to restructure its debt, in order to keep the company afloat. While this seems like more of the same from MV Agusta, the situation is far more complex, and for once in its lifetime, it isn’t MV Agusta’s lack of sales that are to blame. In fact, it’s the opposite, as it is MV Agusta’s success in growing its motorcycles that is the cause of its current financial situation. That might seem like a counterintuitive notion, but if you understand the relationships between chickens, eggs, and which came first, then you will understand the situation at hand here with MV Agusta.
MV Agusta and AMG are at the 66th IAA Frankfurt International Motor Show this week, celebrating the partnership the two brands share, as AMG is a minority shareholder in the Italian motorcycle brand. Helping that celebration is this very colorful “Solar Beam” MV Agusta F3 800, which is just so damn yellow, we had to share it with you. The machine isn’t anything more than a paint job, which happens to also be a nod at the Mercedes-AMG GT that rocks the same “Solar Beam” livery, but that’s ok with us — it’s a fetching color design, no? We won’t waste more words with you: more photos of this impossible-to-lose-in-a-parking-lot motorcycle are after the jump, for your viewing pleasure.
It’s finally here. After much speculation and teasing, the 2015 MV Agusta F4 RC superbike is finally officially official, with official pictures and official specs to boot. Confirming much of what we already knew, MV Agusta’s spec sheet has the F4 RC making 212 hp with the race exhaust, or 202.5 hp in street trim, while peak torque is 84.8 lbs•ft in either configuration. Thanks to carbon fiber fairings, titanium connecting bolts and exhaust, lithium-ion battery, forged aluminum wheels, and magnesium casings, the MV Agusta F4 RC is 33 lbs lighter than the RR model, with a 386 lbs dry weight. As expected, the 2015 MV Agusta F4 RC is equipped with the MVICS 2.0 electronics system, which includes traction control, ABS, rear-wheel lift control, and quick-shifter.
We are still waiting for the 2015 MV Agusta F4 RC to break cover officially, but the top-of-the-line superbike from Varese continues to make itself sneakily available to the public. First there were the leaked studio photos, which looked spot-on to the photos MV Agusta USA teased us with at its press launch earlier this year. Now, we have more photos of the F4 RC leaking, though with some changes to the design — namely more prominent “AMG” badging, for MV Agusta’s newest minority partner. The 2015 MV Agusta F4 RC isn’t supposed to arrive at dealerships until June 2015; and when it does, it will be in limited numbers. The F4 RC is MV Agusta’s homologation special for World Superbike and domestic superbike racing classes.
One of the worst-kept secrets in the motorcycle industry, Mercedes-AMG has now officially acquired a 25% stake in MV Agusta S.p.A. The news also sees Mercedes-AMG and MV Agusta signing a long-term partnership agreement, as well as collaboration on future sales and marketing efforts.
Neither Mercedes-AMG, nor MV Agusta, are talking the price of the 25% investment, though rumors peg the cost of the deal around €30 million — a very good valuation compared to the €747 million Audi paid for Ducati Motor Holding just two years ago. Also as a part of the agreement, Mercedes-AMG will appoint one member to MV Agusta’s board of directors.
The writing was on the wall with this piece of news, as after Audi’s acquisition of Ducati Motor Holdings, AMG has terminated its marketing partnership with Ducati. The announcement should not surprise anyone, as AMG & Ducati were certain to sever ties as soon as Mercedes-Benz bowed out of acquiring Ducati Motor Holding, and Audi was rumored to have picked up the ball.
Marketing with “the other team” surely neither Audi nor AMG wanted Ducati to be associated with the other, and all that remained was some fancy foot-work from the lawyers to end the partnership amicably and swiftly. Needing only a day to do so, we think the language in AMG’s statement after the jump has interesting spin to suggest the suits could have done a better job.
More reports are starting to surface about Audi’s pending purchase of Ducati Motor Holding from Investindustrial. Said last month to have offered the private equity firm somewhere in the neighborhood of €750 million, Reuters is now reporting the figure to have been closer to the €870 million to €875 million range, which is closer to the original rumored offer of €850 million by the German automaker. What is most interesting in the report by Reuters is the notion that Audi is not making an offer to buy all of Investindustrial’s financial position in Ducati Motor Holding, which accounts for about 70% of the company.
Mercedes-Benz and Ducati continue to circle each other, as the two iconic brands hammer out the details of how an Italian motorcycle company would fit inside a German automobile manufacturer. While the bean-counters and pencil-pushers get that shotgun marriage’s pre-nup arranged, we get to see interesting co-branding “partnerships” like this: the Ducati Diavel AMG Special Edition. While we’ve seen plenty of AMG-tuned cars in Ducati adverts, events, and press materials, this is the first time the sacred three-letter name has graced the haul of one of Bologna’s steads.
While it would seem that Mercedes-Benz and Ducati are exploring the limits of their marketing synergy (the two companies have announced a partnership that thus far sees AMG as “the official car partner” of Ducati Corse, and a Ducati Superbike 848 helping sell a C63 AMG Coupe in a TV commercial), and how two wheels can compliment four wheels, and vice versa, reliable sources close to Asphalt & Rubber have revealed that the partnership goes deeper than just a joint-marketing campaign, and is in fact a part of an elaborate purchasing agreement that sees Mercedes-Benz acquiring Ducati Motor Holdings should certain criteria be met.