Celebrating its ten year anniversary, American Motorcycle Dealer organizers were invited to host the 2014 World Championship of Custom Bike Building at this year’s world renowned INTERMOT expo.

As part of a multiyear, alternating agreement, the world championship will be held at INTERMOT in Cologne, Germany this year, followed by the Big Bike Europe show in Essen, Germany the following year.

Part of the motivation for the agreement is to expose larger crowds to the world championship because, despite last year’s success in terms of design and organization, the turnout left much to be desired.

As one the largest international motorcycle trade shows in the world, INTERMOT attracts nearly a quarter of a million people each year, which AMD hopes to take advantage of in this new agreement.