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Alfa Romeo

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Continuing our thoughts from last week about streamliner designs, there are a few more concepts from Mehmet Doruk Erdem that are worth sharing.

While the Turksih designer’s BMW “Apollo” streamliner is a more stylized version of the designs we are accustomed to, his Eternity, Alpha, and Spirito concepts tread more into the futuristic realm, and are our subjects for today.

Before we get to the renders themselves though, it is of note that Erdem’s concepts relate to car manufacturers, thus leading us to the idea that at some point the quest by automakers to make small and efficient vehicles will lead them eventually down a two-wheeled road.

Helping promote World Superbike’s stop at Britain’s Silverstone circuit, stunt driver Paul Swift has climbed behind the wheel of an Alfa Romeo Mito (the pace car of WSBK), and collaborated with Chris Walker, of Kawasaki Ninja British Superbike fame, and created a little promotional clip. What starts out seemingly as a trite marketing video, rapidly turns into something pretty spectacular, and we wouldn’t recommend trying it at home (or elsewhere).

What we would recommend is for other racing venues to take note of what is going on with the Silverstone circuit and the marketing that surrounds it. Cleverly promoting World Superbike with this event, along with the body-painting of Leon Haslam, Silverstone also distinguishes itself by playing host to Riders for Health’s Day of Champions fundraising event, and has been featured on Google Streetview with a very unique entry. It pays to be media friendly.