The Ducati Panigale R and Its Carbon “Wheel Cover”

While everyone else seems to be turning a blind eye to aerodynamics, Ducati continues to be the brand pushing the aero envelope with its designs. As such, World Superbike fans may have seen this weekend that Chaz Davies was sporting a unique rear end, as Ducati Corse continues to experiment with a lenticular wheel setup. A piece of technology borrowed mostly from cycling, the carbon fiber disc “wheel cover” provides a more slippery surface for the wind to flow over, than the chaos that comes from a spinning spoked wheel on a motorcycle. Ducati has played with a lenticular wheel before, with Michele Pirro sporting the design in the recent MotoGP testing season.

Pirelli Responds to WorldSBK Tire Woes with Change

The Misano round of WorldSBK was dominated by talk of tires. As such, following a weekend fraught with failures, Pirelli will revert to an older specification of tire for the Laguna Seca round. The move sees Pirelli at a crossroads, after a series of high profile incidents during the scorching weekend in Italy. This includes Michael van der Mark’s crash from the lead of Saturday’s race, after a tire failure saw the Dutch rider robbed of his chance to claim his first podium for Yamaha. One has to remember too, Jonathan Rea also crashed out of the lead at the previous round in Donington Park, as it was a shock to see the previously robust Pirelli fail once again.

Oh My, The “Miracle Mike” Is One Tasty Indian Scout Build

That’s it. Hell must be freezing over, as I just had to mop up the floor after looking at photos of a cruiser. What you see here is called the “Miracle Mike” and it is the creation of the minds at Young Guns Speed Shop. The bike is built off the Indian Scout, an affordable entry-level cruiser that boasts pretty good performance for its $10,000 price tag, but is generally a pass for anyone that likes leaning more than 31°. Here at Asphalt & Rubber, we’ve had a bit of time on both the Scout and its sibling, the Victory Octane, and found the models to be potent, but in need of a better gearbox and front brakes…and a serious diet wouldn’t hurt too. The Swiss minds at Young Guns seemed to think the same, making smart improvements to the Indian Scout for their creation. And heck, a little nitrous “go juice” never hurts, right?

In Search of the Ultimate Motorcycle Paddock Stand…

Here is something interesting that popped up in my social media feed recently (see, online maketing does work!), which I thought was worthy of sharing with Asphalt & Rubber readers, as I am in search of the ultimate set of paddock stands for my fleet of motorcycles. Dynamoto is a new brand name in the age-old paddock stand business. It is rare to see new things in this space, but the folks at Dynamoto seem to have an interesting concept, as its a bike lift that can move freely around the garage with the bike still on it, using a novel dual-axis wheel design. If your garage is as choked full with motorcycles as mine is, being able to move a bike easily, especially on a service stand, is a valuable ability to have. Dynamoto seems to have this very need in its mind with its clever design, though their design does have its flaws.

2018 Yamaha YZ450F Debuts with Tuner App

Not one to let the other brands have all the fun, Yamaha has debuted its all new 450cc class motocross bike, the 2018 Yamaha YZ450F, which features the first engine tuning app available for a production MX bike. The new Yamaha YZ450F is truly an all-new machine, with a new engine, frame, and bodywork. For bonus points too, the new YZ450F comes with an electric starter, which means MX riders can now skip leg day at the gym, and still get their bikes running on race day. Available in July, in either “Team Yamaha Blue” or “White” color schemes, the 2018 Yamaha YZ450F will cost $9,199 MSRP. This price includes the onboard communication control unit (CCU), which allows the rider to connect to the bike via smartphone.

Pikes Peak Gets EMT Motorcycles from Ducati

The Pikes Peak International Hill Climb is rapidly approaching, and the iconic “Race to the Clouds” continues to mature, despite this year being its 95th running. Helping mitigate the safety issues that come with racing on the mountain’s 156 turns is Ducati North America, which already supports racer mentoring with the Squadra Alpina program. Now, Pikes Peak is taking another step forward. Again with the help of Ducati North America, the Pikes Peak International Hill Climb will have emergency first-responders on motorcycles. This is a page taken straight out of the Isle of Man TT, where traveling marshals move by sport bike between checkpoints, and are often the first medical personnel on the scene of a crash.

More Photos and Details of the MV Agusta RVS #1

Yesterday we showed you the MV Agusta RVS #1, the first creation from the Italian marque’s Reparto Veicoli Speciali program, which is making limited run machines out of MV Agusta models. Reparto Veicoli Speciali comes straight out of the Castiglioni Research Center, MV Agusta’s design studio, and this division will focus solely on making dedicated bikes for special customers. One bike, one customer, is the premise. The RVS #1 might bear familiar lines to the MV Agusta Brutale 800, but this machine is hand-built and features the most powerful three-cylinder engine in MV Agusta’s lineup, with 150 hp coming from the 350 lbs (and Euro IV compliant) machine.

The Updated 2018 Husqvarna FS 450 Supermoto Debuts

Husqvarna continues to be the only motorcycle manufacturer with a race-ready supermoto, straight from the factory, and what a machine it is, the Husqvarna FS 450. For the 2018 model year, the Swedish brand has added more updates for the Husqvarna FS 450, keeping it at the pointy end of technology. The big changes come in the form of a new slipper clutch from Suter, and brand that any MotoGP team should be familiar with, along with a new map switch control on the handlebar, which continues to toggle on and off the bike’s traction control, dual engine maps, and launch control features. The last change of note for the 2018 model year that Husqvarna wants us to share is that fact that there is a new graphics package…this year, the seat is blue.

MV Agusta Debuts Its First “RVS” Motorcycle Concept

The intrigue is finally over in regards to MV Agusta’s new “Reparto Veicoli Speciali” or “RVS” program, with the Italian marque debuting its first creation from this special vehicle development unit. An intersection between the designers and engineers at MV Agusta’s Castiglioni Research Centre, RVS is what happens when you let designers be free with their imaginations, and you let engineers create those ideas unfettered – at least, so says MV Agusta. The result for this fist iteration is a very unique looking MV Agusta Brutale 800, which has a bevy of custom pieces on it that make it look like a café racer / scrambler type of machine.

Honda Says It Will Introduce an Electric Scooter in 2018

Talking at the company’s annual press conference and meeting, Honda Motor Company President & CEO Takahiro Hachigo said that the Japanese brand would debut an electric scooter in 2018, presumably as a production model. Hachigo went on to say that Honda is working on creating what it calls a “highly convenient system for electric commuters” that includes detachable mobile batteries to facilitate quicker recharge times for electric vehicle users. Big Red is said to be considering a partnership with courier service Japan Post to demonstrate its swappable battery system. However, this news is not the first time that we have seen Honda exploring electric scooter systems for urban systems,, nor is it the first time that Honda has explored the technology for businesses.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

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Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

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Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

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Sprint Features Mission Motors in TV Commercials

08/30/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).

Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?

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Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

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Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

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Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

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I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

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“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler9 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

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Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.

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