The beancounters are working hard to close the books on 2020, which means we are starting to see our first reports on the total economic situation from last year.
With factory closures, disrupted supply chains, and stay-at-home orders featuring heavily in the first-half of the year, the coronavirus decimated motorcycle sales worldwide.
Then, the second-half of the year saw a huge bump in two-wheel interest, buoyed by economic relief efforts, delayed sales trends, and a renewed interest in the ultimate social-distancing machine.
This makes for a grab bag of perspectives when it comes to motorcycles sales, and nothing could be more true than what Ducati Motor Holding is reporting today.
Episode 49 of the Brap Talk motorcycle podcast is back with another weekly episode, for your two-wheeled listening pleasure.
As we bring you our first podcast of 2021, Shahin and I want to wish everyone a Brappy New Year! Though we take a circuitous route, the episode covers three main topics.
On December 17th, the Federal Bureau of Investigations (FBI) raided with armed tactical agents the offices of Ducati North America in Mountain View, California.
Though only a handful of employees were in the Mountain View office because of COVID restrictions during the time of the raid, it is being reported that roughly 30 agents stormed the building with a search warrant in hand.
An account of this happening was posted by a Ducati North America employee to the Bay Area Riders Forum, with RoadRacing World subsequently publishing the news.
Owners of a Ducati Scrambler 1100 model, model years 2018 thru 2021, should take note of this latest recall from the National Highway Traffic Safety Administration (NHTSA).
At issue is the potential for the exhaust cable on the Scrambler 1100 series to touch the main positive battery wire. If this were to occur, it could cause the motorcycle to short-circuit and cease operation.
Ducati cannot seem to escape the constant rumors that Volkswagen Group CEO Herbert Diess is looking to sell the Italian motorcycle brand, as once again rumors about the divesture of Ducati Motor Holding have been circling the internet.
But these rumors, as they have in the past, have been for naught. With the Volkswagen board once again confirming Diess’s role in the company, the position of Ducati in the German house remains secure.
Episode 175 of the Paddock Pass Podcast is out, and this one starts our review of the 2020 MotoGP Championship season, as we take a look at the fates of the various manufacturers.
On the mics, we have Neil Morrison and our newest member to the show, Adam Wheeler (from the magazine On-Track Off-Road).
Taking the manufacturers two at a time, this episode focuses on the results of the Suzuki and Ducati squads during the year. The two brands showed strong results, though perhaps in the most different of ways.
The Ducati Monster will forever be one of the most iconic motorcycles to come from Italy, and today it just got a rebirthing.
Replacing the Monster 821 and Monster 797 in the Italian brand’s lineup, the simply named Ducati Monster is the next evolution of the original naked bike’s design, and it is coming to dealerships in April 2021.
Our next weekly installment of new Ducati motorcycles sees us with an inter-office collaboration, as Ducati has teamed up with Lamborghini to create the Ducati Diavel 1260 Lamborghini motorcycle.
The effort is mostly a styling exercise, but we would call the collaboration a success between the two brands.
The Ducati Panigale V4 doesn’t get much in terms of changes for the 2021 model year, which is to be expected since the superbike family from Bologna saw changes made to its superbike package last year.
The Italians do have a surprise for us though, and it is called the Ducati Panigale V4 SP.
To create the “SP” spec of the Panigale V4, you start with the 1,103cc “S” model, and then properly get funky with your bad self.
Four years after its first debut, the Ducati SuperSport is finally getting an update. As such, say hello to the 2021 Ducati SuperSport 950.
At first glance, the new bodywork is the obvious change coming with the Ducati SuperSport 950, as the Ducati Style Centre has taken some inspiration from the Panigale V4 and added it to this sport-tourer.
Ducati is doing a five-part web debut for its 2021 models, and today we saw the second installment, which focused on the XDiavel and Scrambler range.
If you were expecting big changes and new bikes, you probably left the video feeling disappointed, as there were none.
However, if you are a fan of these two unique genres in Ducati’s motorcycle offering, then there might be some hidden surprises for you.