Traditionally if you wanted to watch the Pikes Peak International Hill Climb, you would have to wake up around 3am in the morning, freeze your butt off in your car for a couple hours while you waited in line at the gates, and then jockey for position somewhere reasonably unsafe on the race course to watch the cars and bikes fly past.

With poor cellphone reception, spotty video coverage, and no strong media deals, the Pikes Peak International Hill Climb has floundered when it comes to engaging race fans in the digital age. Add into it more restrictive fan zones, and the viewing experience has certainly diminished, thus taking away from this once iconic race.

However for the 95th running of the “Race to the Clouds”, America’s only true road race has a new media partner, Matchsports, who will live-stream the event with 22 cameras, for racing fans. This has the potential to be a huge win for the struggling series…assuming it works this time.