As with every international press launch from Ducati, there comes a bevy of photos from the Italian company’s latest machines — the Ducati Scrambler is no different.
If you didn’t read our review of the Ducati Scrambler, the tl;dr version boils down to the budget-minded machine being a good, though perhaps uninspiring, motorcycle for the money. However, just as important as the motorcycle is Ducati’s focus with the Scrambler Ducati brand, which is clearly aimed at catering to the “younger” hipster crowd…perhaps to a fault.
The key of course is the price, which starts at $8,500 for the red Scrambler Icon ($8,600 for the yellow model we tested), and goes on up to just below $10,000 for the Full Throttle, Classic, and Urban Enduro models.
The clear winner in the “scrambler” segment, if there is such a thing from the OEMs, the real trick with the Ducati Scrambler however will be with the Italian company’s marketing efforts, which we have already discussed ad nauseum.
Today, we are just here to show you some of the gorgeous photos that came about from Ducati’s recent trip to Palm Springs, and the press launch which is still actually underway at the time of this writing.
You will note that we have included the aftermarket and apparel photos, something we usually omit for these mega gallery postings. We figured they were just as integral to the bike’s look/image/aesthetic as the machine itself. You’ll also note there are photos from the press launch as well, to give you an idea of the event and a look behind the scenes.
Over 220 high-resolution photos await you after the jump. Enjoy!
Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles.
Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market (sans the European market, which will get bikes still from Bologna, according to Moto.it) — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.
The 2015 Ducati Scrambler has officially debuted at the INTERMOT show in Cologne, Germany today, in case you missed the news. Before today though, Ducati North America invited us out to get a sneak peak of the new Scrambler Icon, along with a little time in a photo studio.
As a result, we have a bevy of our “up-close” photos for you, as well as some first impressions of the machine.
Perhaps the most striking feature of the Ducati Scrambler is how bare bones the motorcycle is. Ducati did a good job of not over-thinking the Scrambler, leaving the model true to its name.
The dash is a tastefully small round unit, which sits nestled between the high and wide handlebars. This gives the rider a good open feeling from the seat, though the exposed wires and cables are a bit distracting, with nothing else to hide them.
Artfully exposed is the air-cooled v-twin DesmoDue engine, which is borrowed from the Monster 796, and thus is a confusing 803cc. The header shape should look familiar as well, as it mimics those found on the Ducati Diavel.
The seat seems practical for two-up riding, and the Scrambler Icon is fitted with passenger pegs. The cheapest ($8,595 for the yellow one) of Ducati’s four Scrambler variants, the Icon is perhaps the most vanilla model. That’s not a bad thing, but the other three models are clearly present to appeal to certain niche riders.
The INTERMOT is in full-swing in Cologne, which means that Ducati is ready to drop its new Scrambler model on the world. A highly marketed machine, which has drawn attention from Ducati’s 1299 superbike and new Multistrada, the Ducati Scrambler is another brand extension for the Italian company.
A further foray into the off-road world, as well as a strong offering for new riders, the 2015 Ducati Scrambler Icon in red is priced at $8,495 — making it the cheapest model in the Ducati lineup. The rest of the range is priced as follows: Icon Yellow $8,595, Full Throttle $9,995, Urban Enduro $9,995, & Classic $9,995.
The 2015 Ducati Scrambler comes in four models, which use the company’s 803cc air-cooled v-twin engine design, that is borrowed from the Monster 796. Power thus comes out at 75hp, with peak torque being 50 lbs•ft, but the focus on the Scrambler is really more about the aesthetic of the bike and experience on the machine.
The Ducati Scrambler is set to debut tomorrow at the INTERMOT show, but Ducati has teased us with a quick photo of the upcoming model. Revealed in an animated-GIF, we can see the Ducati Scrambler from head-on, with its ringed LED marker light illuminated.
Above is the full-monty reveal photo, which
unsurprisingly really doesn’t show us anything we haven’t already seen from Ducati. We’ll have to wait until tomorrow for all the details and photos, when Ducati finally ends this magic carpet ride. After the jump however is something worth a little bit more of our time, courtesy again of Ducati’s Tumblr blog.
Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…
A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?
I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.
Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).
Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.
Photos of the upcoming Ducati Scrambler seem to be a dime a dozen these days, especially after the still unreleased model was snapped by an attendee at the World Ducati Week 2014 gathering.
We have also seen the Scrambler testing at Ducati’s Borgo Panigale factory, in various states of build. And now today we get perhaps our best glimpse yet…and no, we’re not talking about the claymation video from Ducati’s marketing, which has been making the rounds this week already (an eyeroll for even having to say that).
Caught again at Borgo Panigale, this picture seems to be a ready-for-production version of the Ducati Scrambler, which we can expect to officially debut in a few months’ time.
It’s perhaps not worth rehashing everything we’ve said and speculated about this new model from Ducati, so we’ll leave you with this simple question: do you like?
It seems that no sooner did Ducati tease us its upcoming Scrambler model, than the Italian motorcycle maker was busy sound-testing its latest machine for road homologation.
Luckily, we have some spy photos from that event, and not only do we get to see what the near-finished form of the Ducati Scrambler looks like, but we also get a glimpse into what has to be the most ridiculous looking tests we have ever seen.
Unless we missed the part where the 2015 Ducati Scrambler will operate as a submersible, in addition to its expect on/off-road capabilities, the photos attached here (two more after the jump) show the great lengths that manufacturers must go to in order to pass all the stringent government protocols for motorcycles.
Ducati has officially acknowledged its well-known Scrambler model today, after giving its employees an sneak peak over the machine at Borgo Panigale. A 2015 model year machine, the Ducati Scrambler is being pitched as a fun motorcycle that hearkens back to the 1960’s and 1970’s.
Debuting in autumn of this year, the 2015 Ducati Scrambler is tipped to use one of the company’s smaller air-cooled v-twin motors. Said to have wide handlebars and off-road inklings, Ducati describes the machine as “simple” – perhaps signaling the company’s intention for an affordable two-wheeler that will appeal to both motorcycle enthusiasts, and those outside the industry, alike.
Back in July, Asphalt & Rubber broke the news that Ducati was working on a Scrambler model, which was based on the drawings originally inked by Pierre Terblanche during his tenure at the Italian company.
A month later we confirmed that report, noting the Ducati had trademarked the use of “Ducati Scrambler” for the American market, in relation to a model of motorcycle. Throughout all this time though, we had yet to see a photo of the expected 2015 model — that is, until now.
Do you like new model motorcycles? Of course you do. Well, this time next week, Ducati Motor Holding will be making a presentation to the motorcycling media at its Bologna headquarters. The invitation in our inbox is light on details (unsurprisingly), though smart money would be on Ducati debuting some of its model refreshes for next year, and possibly its much anticipated 2014 Ducati 899 Panigale.