As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures. Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.
While for the most part 2012 was a growth year for the motorcycle industry, not all of the OEMs faired the storm equally. Posting a 5.4% sales loss in 2012 compared to 2011, Yamaha also saw a massive decrease in net profits last year.
Generating ¥1,276 billion 2011, Yamaha saw a 5.4% decrease in revenues, with sales totaling ¥1,207 billion in 2012. While units sales and sales revenue were down only a modest amount, net income was down a massive 72.2%, ¥7.5 billion (2012) vs. ¥27 billion (2011).
We have featured the crazy Frenchies at Luc1 Motorsport a few times before on A&R — usually when the factory Honda supermoto team is making its unique brand of gymkhana videos to thank/promote its sponsors.
Gearing up for the 2013 French Supermoto National Championship, Luc1 has put together another video that re-caps the team’s 2012 season with Sylvain Bidart, Jordan Collard, and Germain Vincenot. Full of supermoto-goodness, enjoy the video after the jump.
Honda Motor Co. has reported its 2012 sales figures, with the Japanese behemoth showing a 5% sales drop for 2012, when compared to 2011. Selling 15.6 million units last year, Honda made progress in its home country Japan (+1%), as well as in North America (+25%) and Europe (+22%).
However in Honda’s most volume-heavy markets, the company suffered modest loses: South America (-14%), Asia (-5%), and China (-1%). With three out of four Honda motorcycles being sold in Asia, the region’s 5% dip essentially assured the Japanese company’s sales loss for the year.
Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.
For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.
If we asked you which Germanic company was the largest motorcycle brand by volume, you would likely guess BMW Motorrad…and you would be wrong. Snap! Displacing the venerable brand from Bavaria, which set its own sales record, KTM’s 2012 sales year of 107,142 units has handed the Austrian brand the distinction of being the best-selling Germanic brand worldwide (by a margin of less than 1,000 machines). KTM’s growth doesn’t just come from its partnership with Bajaj and sales in India, as the Austrians saw a 9% kick in sales in Europe, which bucks the rest of the industry’s 12% tailspin in that market. Furthermore, that increase in sales was good for a 7.5% market share increase — a huge piece of pie-taking for a single year.
Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units). With numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Without the introduction of the new models and the new on-road segment, Husqvarna’s 2012 sales would actually have been another disappointing posting. Clearly, Husqvarna’s new model strategy is helping move more units, but the company has yet to turnaround its shrinking off-road market.
Selling 106,358 motorcycles and maxi-scooters worldwide in 2012, BMW Motorrad had its best 365 days of sales ever last year. A 2% gain over 2011 (104,286 units), the record was punctuated by December’s sales figures, which were up 42.4% over last year, with 6,069 units sold.
Breaking things down, BMW Motorrad’s home market of Germany continues to be the #1 region for the motorcycle brand, with roughly 1 in 5 bikes produced being sold to zie Germans (20,516 units). The United States was the second-largest market with 12,100 units, followed by France (10,950), Italy (10,200), and Brazil (7,7442). Of note, Italy used to be BMW’s second-largest market, but the economic troubles of the Mediterranean states continues to send motorcycle sales in a tailspin.
2012 was a good year for BMW Motorrad USA, as the German motorcycle brand saw its sales rise 14% over last year’s figures, despite the industry trend of marginal growth. Selling 12,057 units in 2012, BMW’s leading bikes in the USA were the BMW S1000RR and BMW K1600GT/GTL.
BMW Motorrad sold 1,934 S1000RR superbikes last year, a figure that is surprisingly 21% higher from the RR’s 2011 numbers. Zie Germans also had their first full-year of K1600 sales, where the six-cylinder touring bike had 1,601 delivers of the GTL model, and 697 deliveries of the GT variant (note: these are dealership deliveries, not customer sales), seemingly making it the best-selling motorcycle in the BMW fleet for the USA.
In just two races, Jorge Lorenzo’s championship lead had been slashed from 23 to 13 points. From nearly a win, to a fourth place finish. Lorenzo was using his consistency – apart from Assen, he had never finished in anything other than first or second place – to grind out a path to the championship. But Pedrosa was clearly closing; Lorenzo’s Spanish rival had momentum behind him, and had become the favorite in every race he lined up at.
That pattern looked set to be repeated at Misano, with Pedrosa showing outstanding speed – once the track had dried up sufficiently to make it worth the riders’ time to actually go out – during qualifying, though Lorenzo was close behind. But the second Italian race would prove to be yet another turning point in the championship, this time through a series of bizarre incidents which started with a leaking clutch cylinder.
What does it take to be a world champion? A little bit of luck, certainly. A whole heap of talent, for sure. But above all, it takes preparation: physical, mental and mechanical. That, most of all, is the lesson of Jorge Lorenzo’s 2012 MotoGP championship. The 2010 champion came better prepared to the title chase, and ground down his opponents with his sheer consistency.
Lorenzo’s assault on the 2012 championship started in Yamaha’s racing department in 2011. The new 1000cc M1 may have been visually almost identical to the 800cc 2011 machine, but beneath the similarities was a very different machine. Yamaha’s engineers had made the bike longer to cope with the extra torque and horsepower, and completely redesigned the engine to cope with the new rules. Modified electronics improved traction, while better wheelie control meant the bike lost less time in acceleration. The improved wheelie control alone cut a tenth of a second from the lap times.
It was obvious to Lorenzo that the 2012 bike would be competitive as soon as he rode it for the first time during the post-race test at Brno in August 2011. Where on the 800cc bike, he had been nearly half a second slower than Casey Stoner during Sunday’s race, the day after, on the 1000cc M1, he was immediately within a tenth of the Australian on the Repsol Honda. Yamaha had done their homework, and Lorenzo knew that the rest was down to him.
Lorenzo’s own preparation began during the winter of 2011. Knowing that the additional power and weight of the 1000cc bikes would make different demands on the rider, he focused his training on coping with that. At the Sepang tests in February, while the rest of the grid sat in their garages waiting for the sweltering afternoon heat in the tropics to subside, Lorenzo was pounding out the laps, running full race simulations to test his endurance and the behavior of the bike. He wanted to be sure he was ready for the first race of the year in Qatar. He was not as fast as Casey Stoner during pre-season testing, but he knew he could be competitive.