Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.
A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.
If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.
Our favorite German-owned, Italian-based, Swedish brand has released some more images of its Husqvarna Nuda 900 and Husqvarna Nuda 900R street motards, and also disclosed some of the bikes’ technical specifications in the process as well. Using a fully-revamped BMW motor, Husqvarna has altered the crankshaft to a 315º configuration, which the company says creates a more aggressive feel to the bikes’ power delivery. With these modifications, both the base model Nuda 900 and higher-spec Nuda 900R will make 105 hp and 73.8 lbs•ft of torque. Still listing the curb weight for the Nuda 900R as sub-175kg (385 lbs), expect the Nuda 900 to weigh-in a few kilos heavier.
The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.
Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.
The Nuda definitely has a unique look to it, which is already growing on us in a weird way…the name however, well…that’s a different story. Based around the BMW F800GS parallel-twin, Husqvarna has bumped the power plant up to 900cc, making over 100hp with the red-topped lump. With a 385 lbs dry weight, the Husqvarna 900 should be a potent animal on the street, and promises to be quite the hooligan machine (if you’re into that sort of thing). Until we get a chance to explore our inner-child while on the seat of a Husqvarna Nuda 900R, we’ll have to tide ourselves over with the 23 photos found after the jump.
These are the first images of the Husqvarna Nuda 900R motorcycle (taken by our good friends at OmniMoto), the Swedish brand’s first foray into the street bike scene. Making over 100hp and weighing less than 385 lbs, the new Husqvarna will hit dealer floors by the end of the 2011 (hopefully by then they’ll have the spec-sheet ironed out a bit more). What technical specifications we do is this: 320mm Brembo disc brakes, fully adjustable 48mm Sachs forks, and a fully adjustable Öhlins rear shock. Check out the photos and video from the unveil after the jump.