Brammo announced today that it has raised another $13 million, in a Series C funding round that was lead by Polaris Industries. Hoping to secure a total of $45 million over the course of the entire round of funding, the investment by Polaris is the second one that American company has made into the Ashland-based electric motorcycle company.
Polaris first invested in Brammo back in October, as the Minnesota-based company was rumored to be taking a close look at a number of electric motorcycle firms for a strategic partnership. Ultimately settling on Brammo, Polaris was a part of the Oregonian company’s $28 million Series B funding round, and is said to have lead this current Series C tranche.
Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.
A Bothan spy just dropped off a note in the A&R inbox saying that the soon-to-be-released and recently-spotted Brammo Empulse R is to come with quite the price tag. Said to be priced just shy of $20,000, the R-spec Empulse would be commanding a $6,000 premium over the $14,000 MSRP that was quoted when the Brammo Empulse first hit the newswires 22 months ago. Considering the $13,995 price tag offered by the Zero S ZF9, the $20,000 figure being bantered about sounds very high to our ears, at least initially.
Right on schedule, Brammo has released the technical specifications of the Brammo Empulse & Brammo Empulse R electric street bikes. Featuring a 54hp water-cooled Permanent Magnet AC (PMAC) motor, the Empulse will come with a 10 kWh (9.3 kWh nominal) battery pack, and of course the Oregonian company’s six-speed gearbox. With fully-adjustable Marzoochi front forks, a fully-adjustable Sachs rear shock, Brembo brakes, & Marchesini wheels, Brammo has included some nice kit on the Empulse, though the company hasn’t tipped off to what the “R” designation will mean for consumers.
Our best guess is the Brammo Empulse will be a naked version that is very similar to the Empulse prototype we’ve seen from day one, with some cosmetic updates of course, while the Brammo Empulse R will be a fully-faired sport bike that strikes a similar line to the Brammo Empulse RR electric race bike.
Asphalt & Rubber‘s Bothan spies report that the gearbox works incredibly well, allowing the Empulse to operate just like a standard street bike with shifting and gearing control. There’s still some debate as to whether electrics need trasmissions, let alone close-ratio six-speed transmissions, but we’ll leave that debate for another day.
Still not releasing any images of the new Empulse and Empulse R, Brammo will be taking the wraps off its latest bike on May 8th at an event to be held in Los Angeles. The unveiling will also be live-streamed on the web as well. Click after the jump for the full technical specifications of the 2012 Brammo Empulse R.