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2010 Yamaha YZR-M1

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MotoGP teams have flocked to Sepang this week to test their bikes on the Malaysian track in preparation for the 2010 season. Fiat-Yamaha was on hand to unveil their 2010 YZR-M1, along with riders Valentino Rossi and Jorge Lorenzo. Speaking at the unveiling, Managing Director for Yamaha Racing, Lin Jarvis said, “The MotoGP program is a very important brand image promotion activity and the racing requires us to demonstrate all of our company’s power in engineering, organizational and passion if we are to be successful at the top level. He continued with, “we are extremely fortunate to have retained all of our existing loyal sponsors and even to have added a few more to the team.”