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2010 MV Agusta F4

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MV Agusta is recalling 211 of its 2010 MV Agusta F4 superbikes again, this time for a faulty subframe design. According to the statement issued by the NHTSA, the MV Agusta F4’s rear subframe could crack or break because of the upper fixture points not being “robust” enough. This problem creates a safety issue for a rider and passenger, who could find their stability on the motorcycle compromised under such a situation.

MV Agusta is recalling 66 new 2010 MV Agusta F4 superbikes for a faulty air filter frame that may become loose, and allow materials to bypass the filter element. The possible result is debris entering the throttle bodies, which could damage the assembly, and cause the motor to seize. This recall only affects F4’s manufactured between February 10th to April 19th, 2010.

MV Agusta USA has announced that pricing for the 2010 MV Agusta F4 superbike will be set at $18,500 MSRP. MV hopes that his price point will make the bike a competitive entry in the US market, and is aimed squarely at the Ducati 1198S ($21,795) and Aprilia RSV4 Factory ($20,999) on price, while still offering a bike with traction control and adjustable engine maps (not to mention 186hp) at a lower price point than the two other Italian brands.

MV Agusta has issued a press release stating that the Italian brand has seen a 50% increase in unit sales the last three months when compared to the first quarter of 2009. Unfortunately Asphalt & Rubber has no way of verifying if these numbers are accurate, but their release is certainly well-timed with the added talk in the business world surrounding MV Agusta’s divesture from Harley-Davidson.

Was Harley able to turn the brand around? Are the new F4 and Brutale selling like hotcakes? Or is this carefully seeded information to help a deal along? Only time will tell. Photos of the new MV’s after the jump.

After spending time in Italy, it’s clear that there is some sort of connection between the country’s culture and motorcycling, which in Milan manifested itself as a physical calling. Italians seem incapable of simply just looking at a motorcycle, with many of our shots ruined by a hand grabbing of a tail section, or someone swinging a leg over a bike. Clearly, motorcycling is more than just a passive relationship here in Italy.

In just a few short hours, it’s already become clear that many of you are viewing the “Girls of EICMA” post earlier today, so we thought we’d conclude our coverage of EICMA with an opportunity this Sunday to repent. Bless me father, for I’ve bought a Honda. Be sure to check out the Carbon/Italian F4, and others after the jump.

Obviously when you’re debuting a new motorcycle, you have to come up with some sort of video to promote the bike’s launch, but what do you include in the video? Close-ups of the bike? Yes. Tall and leggy blonde vixens? Of course. Multiple shots of the bike on a desolate track doing its thing? Naturally. A little B&E action? Yea…wait, what?!?

We don’t understand this video from MV Agusta, but it does seem to have a bit more plot than some of other online movies we’ve been seeing lately. Click past the jump for a heist adventure MV-style.

The 2010 MV Agusta F4 has been hyped extensively by MV, but after seeing the Brutale release, we were skeptical about what the new F4 would bring. Expectedly, the 2010 MV Agusta F4 is based of Massimo Tamburini’s iconic design, and is updated to fit more with modern tastes. But MV has also changed the bike underneath the hood.

With a 998cc motor, the new F4 makes 3hp more than the comparably displaced 2009 MV Agusta R 312. The 2010 F4 also weights less, dropping 22lbs for a dry weight of 424lbs.

It’s less than a week from the unveiling of the 2010 MV Agusta F4, and already we’ve been teased with a photo of the front of the motorcycle, and a render of its rear. Helping to fan the fire to the ungoing hype that’s surrounded the new F4, MV Agusta has released a teaser video that shows the bike off even more.

Is it more of the same? Or an improvement on an already outstanding design? Let us know in the comments.

In exactly one week’s time, A&R will be toughing it out in the harsh Milanese winter, sipping our cappucino, while MV Agusta shows us the latest iteration of their F4 Superbike. After releasing photos of the new 2010 MV Agusta Brutale, and teasing us with the front-view of the F4, we were a little worried the design of the new MV flagship was going to be a little stale.

Will the new MV live up to the hyperbole? We hope so, but considering how many parts the new F4 will likely share with the Brutale, we’re still having a hard time believing we’ll be “wowed” in Milan next week. Read on for teased details.