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Released today at the Concorso d’Eleganza Villa d’Este in Lake Como, Italy, the BMW Motorrad Concept 101 is a six-cylinder bagger aimed at the American market. Using the K1600 platform as a base, BMW once again enlisted the help of Roland Sands to build a concept, this time one that was suitable for touring on America’s highways.

The name “Concept 101” comes from the 1,649cc displacement, which clocks in at roughly 101 cubic inches. BMW says that the name is also an homage to Highway 101, which isn’t far from BMW’s design studio in Southern California, where this bike was conceived.

“The Concept 101 opens up a new chapter in the history of our concept bikes. It is the BMW Motorrad interpretation of endless highways and the dream of freedom and independence – the perfect embodiment of ‘American touring’. Designing this big touring bike study was amazingly exciting for us because we haven’t been involved with a motorcycle concept like this before. To me, the Concept 101 is the epitome of elegance, power and luxury on two wheels,” says Edgar Heinrich, Head of BMW Motorrad Design.

This has not been a good year for speed freaks looking to set land speed records at Bonneville, as the Utah course has been subject to a series of storms, which have either left the salt flats flooded, or the salt conditions unsuitable for record-smashing.

That didn’t seem to stop Motus Motorcycles at the AMA-sanctioned 2014 Bonneville Speed Trials event, as the upstart motorcycle company walked away with two records, in the 1650cc P-PP  (165.81 mph) and (168.69 mph) 1650cc P-PG classes –set respectively by Motus founders Lee Conn and Brian Case.