We thought we had the good life here at Asphalt & Rubber, blogging in our pajamas until noon, no rent, and mom making us an endless supply of cookies. This was of course before we got an email from KTM Factory stunt rider Rok Bagoroš. The young Slovenian probably has the dream job of more than few motorcyclists. Traveling the world, riding bikes all day, and teaching Spanish cops how to wheelie are just some of the perks of his job.
Now that Bagoroš has a gig with the KTM squad, he’s taken possession of the company’s latest motorcycle, the KTM 125 Duke. Tasked with making the entry-level Duke appeal to its target market, KTM has marketed the 125 Duke mostly as a hooligan machine for teenage boys, which is like trying to sell a magnifying glass to a 14 year-old sitting on an ant hill. Enter Bagoroš with his bag of tricks, and the list of things we’d probably break trying to replicate them (getting old is tough).
Anyways…check the videos after the jump, and keep counting the days until KTM releases are larger displacement model of the new Duke to the American market.
Perhaps our only gripe with the 2011 KTM 125 Duke (besides of course that it’s not coming to America), is the too small for American roads 125cc displacement. With no graduated licensing programs to be found, unlike our European brethren, the 125cc learner format just doesn’t seem to work in our “can travel anywhere by car” society here in the United States. Not to fret says KTM though, as a 250cc or even 300cc version of the orange pocket rocket is under development at the Austrian company.
We think 250cc/300cc would be an ideal size for blasting from stoplight to stoplight on city streets, both for new riders and veteran hooligans alike, and it won’t take much to place the outwardly similarly sized motor in the KTM 125 Duke frame. Thinking along those same veins, KTM says an 18 month trail time is expected from the 125 Duke launch to when we’ll see the next larger iteration.
Bajaj must be celebrating a late Thanksgiving (we might be talking about the wrong Indians here) as the Pune-based automotive group has gobbled up some more shares of Austrian company’s stock. Strengthening the two companies’ strategic partnership, Bajaj has modestly increased its 35.67% interest in KTM, becoming a 38.08% shareholder. Also coming out of the orange brand is news that Stefan Pierer will continue on as CEO of the company through 2015, and Friedrich Roithner, formerly of DGF Cross Industries, will take on the role of Financial Director in the new year.
Finally officially debuted at Intermot, KTM took the wraps off its 2011 KTM 125 Duke, a single-cylinder street bike geared towards young riders. While KTM has always included off-road machines in its line-up that are aimed at getting younger riders to ride orange, the company until now has left a gapping hole in its on-road offering for the same demographic. With Bajaj taking a 35% stake in KTM, the Indian company has not only given the Austrian company the capital it needed to expand its line, but is also rumored to be the major driving force behind the 2011 KTM 125 Duke.
Marketing in the motorcycle industry is usually derivative at best, and nothing exemplifies that sentiment more than the tried and true rebel typecast that we see slung-around in advertisements on television, print, and the web. So it should perhaps not surprise us to see KTM going back to this marketing well when promoting the KTM 125 Duke.
Phat beat DJ’s, wheelies down the roadway, late night hooning on dark city streets, these are all the elements needed to make 13 year-old boys who haven’t reached puberty feel like total bad asses…and maybe KTM can sell some bikes with it along the way too. Check the video after the jump. and
After holding an online contest to name its 125cc four-stroke based learner street bike, KTM has shockingly come to the conclusion that it should stick to its Duke nomenclature. Schedule to be the 2011 KTM 125 Duke, KTM debuted the concepts at the 2009 EICMA show in Milan. KTM’s plan is to engage young riders with the “Ready to Race” mantra, making them lifetime Team Orange riders with this stepping-stone model.
With a sporty street bike and a stunter variant, KTM hopes the pair of bikes will resonate well with actual mischievous teenagers, just as its done successfully with adults who have a healthy go-fast inner-child residing inside them.
Look for the 2011 KTM 125 Duke to hit shops in Europe sometime in March, and hit shops in the United States in…well…never. Let KTM USA know how much fun a KTM 350/450 Duke would be in the comments section, and check out the photos and video of the KTM 125 Duke after the jump.