Pirelli Personalizes WSBK Superpole Tires

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Starting this weekend at Misano’s Superpole, World Superbike riders will see something new on their tire sidewalls. Pirelli Diablo Superbike tires used during Superpole qualifying events now feature the track’s host nation’s flag on the sidewall as a promotion for the Pirelli Diablo Rosso Corsa personalization program that we told you about back in April.

Honoring the country of San Marino, riders yesterday found that their tires sported a blue and white Sammarinese flag with the word “SUPERPOLE” printed on them.

Giorgio Barbier, Racing Director for Pirelli Moto commented that “Pirelli is proud to display the flags of each circuit’s host country on these uniquely designed personalised labels created for the season’s remaining Superpole qualifying sessions. Superbike fans can be assured that we deliver the technologies developed in WSBK to street product, but it’s our pleasure to also offer this interesting design feature to WSBK fans and spectators that is available as part of Pirelli Moto’s premium street range.”

It might be a novelty item, but we thought it was pretty cool, and a nice touch for race fans walking through the WSBK pits.

Source: Pirelli