Moar MotoGP Movie Magic Please!

04/03/2013 @ 12:56 am, by Jensen Beeler6 COMMENTS


Oh HRC, how we begin to love thee. I think I am belaboring the point now, but someone at Honda’s MotoGP team has really latched onto this whole online marketing thing, and I like it. With a plethora of videos and interviews building up to this weekend’s season-opening round at Qatar, HRC is really promoting its factory-backed riders: Dani Pedrosa, Marc Marquez, and Stefan Bradl.

Though pitched as a season preview video, the short clip after the jump is really more like four minutes of MotoGP porn, set on location at the Circuit of the Americas race course outside Austin, Texas. Complete with slow-motion cameras and what looks like a helicopter drone camera (I wonder where they got that idea), if you don’t come away pumped for this weekend’s race, then you should consult your physician.

Just remember though, the only reason this video exists is because HRC paid for a private test week at COTA, and was thus free of Dorna’s media restrictions. Had this been an official MotoGP test, video like this would have never been produced (or worse, thrown behind the paywall). Makes you wonder, huh?

Source: HRC (Vimeo)

  • smiler

    Any vid outside the clutches of Dorna is always welcome even if it an advert for Hhhhhondar.

  • Gutterslob

    I never realized this. So basically, any footage from races is property of Dorna?

    Wo what if Honda (or Yamaha or Ducati) wanted to make a commercial which included GP footage? They’d have to get permission from Dorna every single time, and possibly have to pay Dorna for it as well? Can they at least be allowed to position their own camera crew at a race to capture material strictly for marketing purposes?

    I never really thought too deeply into this, so it kinda sucks now upon realization. I wonder how it works for other series like F1, WSBK (pre-Dorna) or Indycar. Can anyone shed some light on this?

  • Daniel Croft

    Honestly, I don’t get why you guys keep saying that having something behind Dorna’s paywall is worse than nothing. I couldn’t disagree more. I have a subscription to and have had one for a few years.

    I can’t tell you how much I appreciate the fact that I can actually get *something* from MotoGP (and am happy to pay for that) as compared to World Super Bikes where all I can get are ridiculously poorly produced videos on their youtube channel. Yes they’re free but I don’t even watch them because they’re terrible.

    Given the choice, I’d much prefer paying for quality than getting poorly produced and uninformative videos for free.

    Would it be wonderful if it were all free? Sure but that dream world (tobacco and alcohol sponsorship) is long gone.

  • JohnEE

    Yes it gives you something special for your motogp subscription but the whole point of sponsoring a team is to get your idea/company/product out there for people to see. How are you supposed to drum up support( ie money) for a race series when you charge people for the privilege of seeing promotional material ment to market the sport in the first place?

  • kevin


    Rephrase that as “MotoGP Hardcore Porn” and watch your hit rate climb to the moon.

    On paying to watch MotoGP. Be lucky you aren’t media and have to pay to cover it.
    The wordsmith Mr. David Emmett, whom you read here, has to pay for a media hard card and he’s the most
    read and award winning site in all of MotoGP. How’s that for pay to play?

  • Philly Phil

    So Rizoma has hit the big leagues huh?