Video: Ask Me Something, with Dani Pedrosa

04/01/2013 @ 1:44 pm, by Jensen Beeler6 COMMENTS


For just a simple three-day test at the Circuit of the Americas, it is astounding how much marketing material that has poured out from the camps that surround the Honda and Yamaha factory MotoGP race teams. A true testament to the notion that if Dorna loosened its tight grip on recording video at MotoGP events, it could greatly benefit the sponsors, and thus the teams, and thus the riders of the sport.

Take our latest example with an Alpinestars’s “Ask Me Something” video installment that features HRC rider Dani Pedrosa. A simple four-minute promotional clip shot atop the observation tower at the Circuit of the Americas, Pedrosa gets some much needed fan interaction (and humanization), and Alpinestars has a cool promotional video to help justify the millions of dollars its spends in MotoGP each season.

If this had been an “official” test, where Dorna’s media bosses could impose its draconian rules about video, this short segment for one of the paddock’s greatest sponsors would never have occurred (or worse, Alpinestars would have had to pay tens of thousands of dollars to get permission to film its sponsored rider).

But instead since the COTA test was a “private” test, we get a glimpse into how the MotoGP paddock would function if it was a well-oiled media machine. We have never seen so much marketing material made for the US market come from MotoGP before now. It makes you wonder about something, doesn’t it?

Source: Alpinestars (YouTube); Photo: Circuit of the Americas

  • pooch

    Carmelo is from a different generation… a generation of controlled media and censorship, he clearly has no understanding of modern media – it’s astounding just how much of a huge fail this is for the sport.

    Was interesting to listen to Dani talk about how the airbag feels etc. All these little things help to make up the whole… such a pity Dorna have their head up their a***.

  • This is something that should happen a LOT more often. The feeling of connecting with a rider (or driver) is essential to promoting the sport. Other sports excel at this by giving people real characters with whom to identify. A cold, quiet paddock amounts to the crews and pilots appearing as little more than skilled robots. While I understand and sympathize with the problem of poor ambassadorship for a corporate identity, the potential payback in letting people emotionally closer to the teams is, I think, invaluable.

  • it’s quite a disappointment seeing that this video just got 235 views, I am certain if Carmelo/Dorna would understand media content of today this video would be in the hundred thousands.

    Here in the USA finding any kind of content motogp or Superbike related is minimal, I wish Dorna would get some kind of terminal cancer so we could move on. man sooooo many marketing opportunities they’re missing just because of their ignorance.

  • Paul McM

    In watching MotoGP races on Speed TV I am continually astonished at how little info is provided to us gear-heads. You watch a F1 race and they tell you about horsepower, KERS numbers, they show close-ups of chassis parts and aero body parts. You get intelligent commentary from past champs and chassis designers. MotoGP is just the opposite. I mean jeez you can watch the entire hour of coverage, and a first-time viewer won’t even learn how many cylinders the bikes have, how much horsepower, or even the top speeds. Heck SPEED should be screaming about HP and speeds to rivet viewer interest. Speed TV coverage doesn’t provide interesting factoids, like how much the tires and motors cost, or how frequently the engines are rebuilt. Motor racing is NOT just about going around in circles. Gear-heads want to know some details. Dorna and Speed channel coverage of MotoGP is sorely lacking in this respect… and I also agree that Dorna has done very little to connect the riders to the audience.

  • “Gear-heads want to know some details. Dorna and Speed channel coverage of MotoGP is sorely lacking in this respect…”

    I can’t speak for the latter, but has pretty darned good coverage, IMO. Of course, MotoGP’s pre-race run-up is anything but. SkyTV has a full 90-min. show prior to a Sunday race. The pre-race “show” for a MotoGP race amounts to chats about qualifying and the like. That’s one of the reasons why I watch qualifying sessions: A lot of the good stuff is talked about during QP.

  • Paul McM

    Can’t get SkyTV in my area. As for, yes they had more stories than Speed, but it still was weak, with little technical information. Where are the spec sheets on the bikes… Where is even a statement of the rules and class limits? Where are some good 3d renderings of the engines, chasses. Where are corner by corner speed comparisons (of the riders) and meaningful interviews with riders. Overall, I give Speed TV a D-minus and a C-minus. I ended up dumping, because over the course of 3 weeks three different Dorna business entities billed my credit card for the full price of an ANNUAL subscription (meaning I got TRIPLE-billed). No response from, so I had my CC company reverse the second and third billings.

    As this point I would only use if I could pay “by the race” and if billing was handled by a reputable third party will a responsive customer support. As far as I am concerned, Dorna is run by misguided clowns, who are more than willing to systematically rip off the MotoGP audience.