Scared Straight: Why You Should Wear Your Helmet

Here at A&R HQ, we resided in the sunny State of California, where helmets are mandatory while riding a motorcycle. However, at one point in time we were based in a state that made no such restriction. Seeing as how that state had a layer of permafrost 6 months out of the year, that set of juxtposition didn’t make a lot of sense to us, and neither do people that ride without a lid. Take a june bug to the noggin at 60mph and see how far exercising your personal freedom take you.

While we may not be able to change the laws across the United States, we may be able to appeal to peoples’ desire to stay alive. This seems to be the same sentiment that the Asia Injury Prevention Foundation took when they ran these ads in Vietnam. There’s no hand-holding here, it’s the harsh reality of crashing without a helmet. It’s called the “I Don’t Like Wearing a Helmet, It Ruins My Hair” ad campaign. Commercial spot and photos after the jump.