Uh-Oh BMW, KTM Had Its Best Sales-Year Ever in 2012

01/11/2013 @ 3:15 pm, by Jensen Beeler5 COMMENTS


If we asked you which Germanic company was the largest motorcycle brand by volume, you would likely guess BMW Motorrad…and you would be wrong. Snap! Displacing the venerable brand from Bavaria, which set its own sales record, KTM’s 2012 sales year of 107,142 units has handed the Austrian brand the distinction of being the best-selling Germanic brand worldwide (by a margin of less than 1,000 machines).

Seeing 32% growth in its worldwide market, thanks in part to a 15% increase in the United States, as well as strong sales in India, KTM is rapidly transforming itself from a boutique brand and into a juggernaut in the motorcycle industry. While in the US, KTM’s off-road segment remains king, and is lead by the KTM 350 SX-F & KTM 500 EXC, worldwide it is KTM’s on-road market that is making headway for the Austrians.

KTM’s growth doesn’t just come from its partnership with Bajaj and sales in India, as the Austrians saw a 9% kick in sales in Europe, which bucks the rest of the industry’s 12% tailspin in that market. Furthermore, that increase in sales was good for a 7.5% market share increase — a huge piece of pie-taking for a single year.

Helping make that boost have been the KTM 125 Duke & KTM 200 Duke machines, which will soon be joined by the KTM 390 Duke. Selling 8,000 KTM 200 Dukes in India alone, it is no secret that KTM’s small-displacement machines padding the company’s figures handsomely. As for profit,

With all the star-power coming from KTM’s on-road offering, the question still remains though: when will KTM USA start taking the American street-bike market more seriously? Only time will tell.

Source: KTM & KTM USA

  • FrankThaTank

    I will buy a Superduke 1290 as soon as its released. As long as it goes to the states. If not I just might have to put my money into the new triumph s3 R. But I don’t think I’ll be as happy.

  • I owned a 2008 Super Duke R, and have ridden a 2012 RC8R extensively. The RC8 is a fantastic bike and can really compete with the best of them. I really hope KTM continues on this successful trend and brings more to the USA. I look forward to the 350CC “moto 3” sportbike.

  • Alex MacPherson

    If they ever bring out a road version of that moto3 bike… I will be the first in line to buy it.

  • paulus – Thailand

    They deserve success… their offroad machines are awesome, their on-road machines offer alternatives to the generic clones of others, thier power-parts are well priced, for great quality.
    Keep The Momentum!


  • Dieter Smeesters

    Please let us compare apples with apples here. BMW is only active in the market above 500cc. Comparing KTM’s sales is only correct if you do not take into account all their 125 and 200cc sales.