Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.

Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.

Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.

While no one has officially stated that this is the end of Husaberg as a separate brand, it is implied from the company’s actions and wordings in its press release (of course, we have attached the press release so you can draw your own conclusions on the matter).

Describing how the two brands would “reunite” in what they started 25 years ago, the presumed conclusion is a fitting one for the Husaberg name, which started life as an offshoot of Husqvarna after it was acquired by Cagiva, and several of its engineers declined to move to Italy, instead staying behind in Sweden.

Plans for a new 2013 line are already in place, and it is expected to debut to the public at the 2013 EICMA show in Milan, Italy.

Press Release from Husaberg:



The year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn.

Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to reunite what came out of shared roots 25 years ago. In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.

The new generation of Husqvarna models is already in progress: a new line-up, with brand new exclusive design and the latest technology is being developed and will be offered in the segments Enduro, Motocross and Sportminicycles. There will also be exciting, newly developed products in the Supermoto segment – one in which Husqvarna has enjoyed a lot of success in recent years.

DON´T MISS THE PRESENTATION OF THE NEW HUSQVARNA OFFROAD LINEUP IN SWEDEN; PLANNED FOR EARLY OCTOBER 2013. The new line-up will be presented to the big fan community at the international EICMA show in Milan in early November.

As of October 2013, the new group company “Husqvarna Sportmotorcyle GmbH” based in Mattighofen, Austria, will be fully operational in the production and sale of the new model range to the Husqvarna network of dealers and distributors. Parts supply and Customer Service for all Husqvarna models up to and including Model Year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno (VA), Italy.

Source: Husaberg

  • Jonathan

    Hmmm, what’s blue, yellow, red, white and orange all over? And which color KTMs will Graham Jarvis and Dave Knight be riding next year? Offroad motorcycling just got a lot duller. At least we still have TM, Beta, Gasgas, Sherco etc. here in Europe, but for how much longer?

  • good dog

    Well, throw out all our speculations, it’s all a good ending for Husqvarna. I am saddened a little that we won’t see the Nuda ….. or will we…..

  • BrianZ


  • shaller

    GOOD ENDING????????????????
    212-240 workers losing their jobs is a good ending????????
    Are you joking?
    BMW and PIERER/KTM are international thieves!!!

  • Brett

    The overlay image is really cool, seriously.

  • sideswipe

    The real question is/was would these companies be viable on their own in a declining moto market? I don’t think the consolidation is because they are growing and thriving independently. Otherwise it wouldn’t make sense to merge them. Change isn’t necessarily bad. Husaberg came to be out of Husky for a reason and now are reabsorbed for a reason not simply as an evil plot to lay people off. I wonder how they will split the market segments between KTM and Husqvarna. KTM have been growing in larger and smaller street bikes for years now while Husqvarna is pretty much only a name in high performance off road to most. Interesting if they further go those directions with KTM for street bikes and Husqvarna for off road. ?

  • paulus – Thailand

    Husqvarna was spiralling down the toilet when BMW then Pierer industries bought them out.
    There is no ‘KTM’ evil plan to lay off people… the blame for the lay offs lays firmly with Husqvarna management decisions and a global recession over the last few years.

  • Jonathan

    Less choice for customers is never a good thing – it’s hardly like the offroad scene is exactly flourishing at the moment anyway. A “one make series” with a single company calling the shots isn’t going to help anyone who is interested in dirt as a participation sport / leisure activity (because there’s far more to offroad than MX and SX).r

    Perhaps (and I’m in serious wishful thinking mode here) one day the Japanese will sink a few yen into interesting and innovative dirtbikes and raise the bar a little. Much of the output from KTM (and Husky, to be fair) over the last few years ha been at best “adequate” rather than stellar, because it simply hasn’t had to be that good.

    And manufacturers selling underdeveloped, flaky, high maintenance competition derived bikes with plates has done immense damage to participation levels in dual sport and it probably hasn’t done a lot of good for the supermoto scene either:

    “Are you coming out for a ride this afternoon?”

    “No, I have to change my oil and filter.”

    “You did that last weekend.”

    “Yeah, but I don’t want to break another big end. And anyway, I’ve just spent $1000 on four new valves, so I have to check the clearances. And the poxy Magura clutch is dragging even worse than normal, so I have to look at that. Anyway, by the time we get back it’ll be dark and you know how useless my lights are…”


    Riding a dirtbike is like a trip back to the 1980’s – and in a bad way. A giant rickroll. C’mon manufacturers – save the competition bikes for competition and give non – superhuman riders bikes that they can actually ride, because it’s clear that fewer and fewer people are buying the current hardware. [/rant]

  • Zat

    Beta ain’t going any where. This sort of thing is great for them.