Asphalt & Rubber Turns Four Years Old Today

10/28/2012 @ 7:51 pm, by Jensen Beeler54 COMMENTS

Today is a surreal landmark, as it marks our fourth year of publishing Asphalt & Rubber. If you cannot already tell, I am having a hard time believing that four years have gone by since I started this humble motorcycle blog (in the middle of corporate finance class, no less), but A&R continues to thrive despite my best dyslexic efforts.

It astonishes me that our “little” site is visited throughout the world on a daily basis, and that each month more people read A&R than all three of the major US motorcycle print magazines…combined.

Things keep on growing here, and I am deeply grateful now to be publishing the work of David Emmett on A&R, as he continues to be one of the most insightful writers in motorcycle racing, in both the print and online mediums.

This year, I am also very honored to have had regular written and photo contributions from Scott Jones, Daniel Lo, and Jules Cisek this year — their work has helped Asphalt & Rubber earn a reputation for stunning photography, and I hear compliments about their photography virtually every time I meet a loyal A&R reader in person.

Looking back on the last year, I realize that we have done quite a lot. We were first to ride some amazing and unique motorcycles, like the BRD RedShift SM prototype, the Mission Motors Mission R, and the 2012 MotoCzysz E1pc. As usual and whenever possible, we tried to get out from behind the computer screens to get our coverage in person, something that is surprisingly rare in this space.

This year alone, A&R visited four continents (you should see my frequent flier miles), and covered in person a bevy of MotoGP races, the Isle of Man TT, the EICMA show in Milan, not to mention a slew of great events in North America (our base), like the Pikes Peak International Hill Climb and World Superbike round at Miller Motorsports Park in Utah.

We have some great things planned for the site and for the brand next year, with a few exciting projects already in the works. All of us here at Asphalt & Rubber look forward to bringing you more interesting features and timely news items, and I plan on bringing a few more insightful and intelligent voices into the A&R family within the coming year as well. Stay tuned for all of that.

Something that transcends beyond just the past year, it is clear that the motorcycle industry continues to adapt and shift in these uncertain economic times, and moto-journalism continues to come to terms with an online format as well, but one thing for certain will be constant: Asphalt & Rubber will remain a reader-centric publication — meaning our site will always be free to our readers and independent in its thought and content from others.

I am deeply proud of what we have created here, and of course none of this would be possible without the hard work, encouragement, and support of a very loyal group of people. Many thanks to all of you that have been there these past four years — you really have no idea how much your support has meant. You too Mom.

Lastly and most importantly, thank you to all our readers who make all the work worthwhile. Don’t forget to follow us on Twitter, friend us on Facebook, or just leave a comment below. See you next year.

Some Photos from the Past Year of Asphalt & Rubber:

Main Photo: © 2012 Ryan Phillips / 360° Photography – All Rights Reserved

  • Hooi

    Hey guys, thank you very much for putting this website together. Yes, indeed times flies, it has been 4 years but I enjoyed every moment of it. Bringing motorcycle news of all sort from far & wide. Just want to tell you guys behind the scene that I really appreciate it. Keep up the good work and look forward to many more good years ahead!

  • TJ

    I have greatly enjoyed the site’s features on bikes and the news. I am impressed you have have such comprehensive articles on WSBK and MotoGP. I hope the site has been profitable.

  • paulus

    A big ‘thanks’ to you and your team.
    AS+R is a great source of information and professionally presented.
    It makes life easier to stay in touch with motorcycle news from around the world.

    Paulus, Thailand.

  • Jon

    Congrats Jensen and Co! I’ve only been a reader for a year but it’s now part of my daily internet routine. Keep up the great work and keep the interesting pieces coming.

    Jon Houle

  • Ken C.

    Happy Birthday, A&R! Your website continues to be my go-to site for motorcycle news, day in and day out. Thanks for posting great articles and photos year round. Keep up the good work, guys.

    Ken C.

  • Alex Dallwitz

    Asphalt & Rubber is such a welcome daily visit— great layout, easy to read, excellent photography, and great insight. Thanks for all the hard work you and the team do. Happy Birthday!

  • TexusTim

    congrats !!! my favorite site.

  • Good on ya mate. Ze Germans like your site as well. It would be cooler if you kept writing your own articles (about GP and SBK mainly) though. You have the ability to write good articles, so keep following that route.

  • Caleb Mackechnie

    I haven’t been around much lately, but I did want to let you guys know that I’ve been checking the site from time to time, even if I didn’t comment. The people that have taken on the writing of the articles while Max is ill…. you are all just awesome! It’s really great to see everyone pulling together to get the job done.

  • Happy Birthday A&R. Very informative site for bikers and fans alike. Wish you the very best next year.
    Lots of love from Kenya.

  • Pedro

    Kudos, keep up the good work :)

  • JohnEE

    Great Site Keep it up!!

  • Kevin

    Happy Birthday A&R! Good job mate and love sitting next to you in the media room even if I have to keep an eye on my keyboard ; )


  • Moto bell

    Congrats guys.. I love the site. Would love to learn more about your story.. I am always fascinated by passionate projects such as this

  • Damo

    Keep up the good work Jensen!

    Oh, and I want the scoop on the new 848 Ducati Motard ASAP!

  • Felix cumpleanos A&R. I really hope it stays as it is.

  • Jack

    Congratulations and thank you for informing and entertaining.

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  • joe

    Congrats on the four year mark, keep up the good work!

  • D Santos

    Happy Birthday A&R! I have been a reader only since last year but since then visiting A&R is part of my daily routine. Good articles combined with great photos make this website a pleasure to read and a easy way of keeping in touch with the motorcycle world.


  • John

    Congratulations on reaching this milestone! A&R is a great site. I check in at least once a day. Thanks for all your hard work.

  • Eduardo L. V. Tafner

    In good Brazilian Portuguese:

    Parabéns pelo aniversário de 4 anos, Asfalto e Borracha!

    Keep up the excellent work. It’s a pleasure to follow your work.

  • Jake F.

    Way to go Jensen and Co.!

  • CP

    Congrats! Keep up the great work. Love your site!

  • Tim M

    Happy 4th!!! Thanks for one of the best moto sites around JB&Co. You can always be counted on for insightful and breaking news presented with integrity. Your love and respect for all things moto shows in your work. Proud you are in the SF Bay Area too. It’s you and Superbike Planet every morning!

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  • Greg

    Thank you A&R, for keeping us abreast of motorcycle news at home and abroad. Happy Birthday, and keep up the good work!

  • DareN

    Sto Lat! (that is in Polish). Always look forward to reading your stuff.

  • Cpt.Slow

    Keep up the work guys, bravo!

  • justadude

    I too am a relative newcomer but never miss a day. Good job!

  • Shawn

    Congrats on the first 4! My favourite motorcycle news site.

  • Doctor Jelly

    Hey, Congrats! I’ve been visiting and reading your articles nearly every day for just over 3 of those years, and don’t plan on letting up anytime soon. Thank you for all your work bringing us the newest of news, the techiest of specs, and the insights that most of us never get to see!

  • Halfie 30

    Congrats. Get most of my Moto news from you guys! Keep up the good work so I don’t have to ever subscribe to a magazine again!

  • Halfie 30

    Oh, and make some t-shirts and such so I can where them out and about!!!

  • Congratulations. A&R is a site that I visit every day for my “fix” of motorcycling news. Your roster of staff includes some of the people for whom I have the most respect in the sport so I know I’ll always get it “straight”.

  • Congrats Jensen and team! Keep up the good work.

  • Mike

    Happy Birthday A&R,The best M/C site on the planet,Thanks so much for everything you write and pics,keep it up,,,,,,,,,Mike,Kingsburg,Ca.

  • Happy B-day, JB.

  • MikeD

    CONGRATS to the one and only blog that let me let it all hang out from time to time, rant, bitch, discuss, disect and sometimes verbally abuse each others with almost ZERO CENSORING.
    Wish i could say the same of
    The owner (Dirck ?) got pissed and banned me cause i called the Big Aprilia scooter an Sperm Whale with lipstick (REALLY ? Do you kiss Aprilia’s ass too by any chance ?)…uptight old fart that can’t take a joke or tolerate other people’s point of view.

    Keep up the good work JB !!!!!!!!!!!!

  • “i called the Big Aprilia scooter an Sperm Whale with lipstick”

    ROTFLMAO. Dang, Mike, that made me burst out laughing, literally. :-D

  • Robert Smith

    Great work, guys. This is the only blog I would not like to be without. Lots of information out there, but it takes interpretation, context, insight and critical thinking to turn it into something worth reading. Well done…and here’s to the next four years. Best, R.

  • MikeD


    Glad u had a kick out of it. LOL. That’s why i love the comments section on this blog and the freedom of speech we enjoy HERE.

    Sometimes i skip the article to read the comments….souldn’t but i can’t help it.

  • JW

    Truth found here!

  • FernandoARG

    Congrats and many more to come, I’ve been reading and expressing my opinions every step of the way, keep up the good work!

  • Bryan

    A&R is clearly the best bike site. Real class. Cheers all

  • neil

    It’s part of my day! Spooky that it covers my moto interests completely!

  • Am late…but congrats and heartiest wishes on completing 4 years of biking bliss :) Thanks so much for bringing us stuff day in day out. And all the best for the future.

  • Great job on this site. I check it daily. Your success inspires me to continue work on my little blog. Kudos!

  • Dr. Gellar

    Happy Birthday! I love this site…keep up the great work. :-)

  • alex

    uncertain economic times….

    Yeah because a small super fuel efficient vehicle that’s able to travel in the car pool lane has no interest in the mainstream at this time. I bet the people marketing for these companies are all brainwashed to actually believe that.

    I’d rather be stuck in gridlock with my f150 gulping my paycheck down right.

    You might call A&R dislexic but the motorcycle industry has you beat 90:1

  • alessandro borroni

    Congrats Justin,

  • Ken

    Happy B”day
    Great site
    Keep it coming

  • Michael L

    Congratulations, Jensen! I am very thankful to have found your site right when I was looking for a motorcycle counterpart to Autoblog at that time, and have followed work of you, your colleagues, and your commenters since then. I have enjoyed every minute. Keep up the good work. I look forward to next year’s coverage and editorials.


    Michael (American living in The Netherlands)

  • Happy birthday, brotha. Love what you’re doing, so KEEP IT UP!!!