Aprilia is getting serious with its sport bike offerings here in the United States, as we just got an email from Aprilia USA announcing massive price reductions on its 2012 model year Aprilia Tuono V4 RAprilia RSV4 R APRC, and Aprilia RSV4 Factory APRC, to the tune of $2,000, $3,000, and $4,000 respectively. That’s right, you can get a Tuono V4 R for $12,999, an RSV4 R APRC for $13,999, and an RSV4 Factory APRC for $18,999 MSRP. Boom goes the dynamite.

Called the Aprilia V4All program, the latest pricing on the RSV4 and Tuono V4 is a very aggressive move from the Italian brand. Despite having segment-leading motorcycles in the RSV4 and Tuono machines, Aprilia has never shown much sales success for its efforts, and the fact that there are enough 2012 models still sitting on dealership floors to warrant this program in the first place is a telling sign into the sales troubles the brand has had in the US.

Hoping to tackle the problem with its price point, Aprilia USA hopes that buyers will give the Italian a second-look when buying a new sport bike this year. We suspect that the new price points will likely slot underneath the pricing on the 2013 Aprilia RSV4 Factory APRC ABS and SBK Special Edition models, which presumably will be announced tomorrow by Aprilia USA.

Source: Aprilia USA; Photo: © 2012 Scott Jones / Scott Jones Photography – All Rights Reserved

  • Johndo

    I’d buy this over an R1, zx-10, Gixxer, any day. You get the performance, the looks and better ergonomics. And quite exclusive on top of that.

  • What Johndo said. You have to ride one to understand. Awesome bikes.

  • MikeD

    Great for those on the market. Break a leg, guys…do it for those of us(me) that are too broke to ride this “train”. LOL.

  • MikeD

    Jensen, i think they are doing the same on their home market too.


  • Potreroduc

    It can’t hurt. But man, the awesomeness of Aprilia’s bikes (and KTM’s for that matter too) is just not matched by their USA distribution, marketing, sales, and support. There’s just much lower brand awareness of Aprilia compared to other European makes (esp. BMW and Ducati).

    Some of this has to do with achieving a critical mass of bikes out there, so people simply just see more of them on the road. Hopefully this incentive will help with that.

    I’ve got to say that they have no one to blame but themselves for taking as long as they did to get the new Tuono to the US. A full year after Europe had it! That can’t be much of a help to sales. Those British bike mags that got me all excited about the Tuono were well on the bottom of the pile (or in the recycle bin) by then.

    In contrast, Ducati announces the Panigale in Nov ’11, and has product in American dealerships 5-7 months later in time for the riding season. That makes a huge difference!

    Also thinking that KTM is blowing it big time as well by not getting the new Adventure here this year.

  • paulus – Thailand

    Aprilia’s are great… until you ditch it, or something goes wrong and you have to wait months for a part.
    No thanks… not even with the discounts.

  • Johndo

    Theres a dealer near here, great service (they sell Suzukis and Moto Guzzi too). I wouldn’t be worried with an Aprilia like I would with an MV Agusta (heard nightmare stories about MV parts..never about Aprilia).

  • Bob

    We (Pro Italia) sell and support Aprilia. They are fantastic bikes and we have minimal issues supporting them (and we sell quite a few). Hopefully this decrease in price will result in more people riding them and finding out just how good they are.

  • Chris

    I’ve owned a 2011 RSV4-R since July, 2011. I’ve had one warranty issue which admittedly did result in a 1-month wait for a back-ordered part. I could be frustrated, but there’s an upside to the experience:

    When I called Aprilia USA customer service to express my concern, Terry was happy to confirm the delivery date of the back-ordered part into the US inventory from Italy, the date it was ordered by the dealer and he asked me to follow-up the following week. When I did, he confirmed the arrival of the part and provided the tracking number for the shipment to the dealer.

    Ive had other dealings with Aprilia USA on a different machine also, and I can say that that experience was also exceptional.

    In total, I’ve owned 3 Aprilias over the last 6 years, one totaled, one traded the the current bike. I’ll say they’re no better or worse than any of the other 10 bikes I’ve owned from Yamaha, Honda, Suzuki and KTM. The trick is to know what quirks they might have and to have realistic expectations.

    I’ve got over 16,000 miles aboard the RSV4, and there’s nothing on the market I would consider trading it for except possibly a Tuono V4 – I had a chance to swap with a local owner and it gave up very little to the RSV in exchange for a much more street-friendly ergo.

  • Dan

    Well the pricing sold me (Pro Italia helped here)! I have waited for Honda to give me what I wanted since purchasing a used 2002 VFR800 years ago…a modern, high end V4 sport bike! I just hope Aprilia ships quickly!

  • Ben

    Looks like we’re getting ripped off in Aus! Even without the discount mentioned above. Bit over 30,000 to buy a Factory here from memory. Bit odd given the Aussie dollar’s been stronger than the US dollar for ages now.

    I was keen a couple of years back to try to buy an RSV4. Asked the local dealer about a test ride. He said it couldn’t happen. At about the same time my local Yamaha dealer arrived at my place one morning on his R1 demo. I rode it and sent him back to the shop with my requests for pipes etc. Picked it up a few days later. Hard to beat that salesmanship!

    Was no way I was going to buy a new bike that I couldnæt ride forst.

  • Faust

    This has completely frozen my plans to get a 2013 848 Corse SE. I can get an RSV4R APRC for less money? I have some rethinking to do…

  • As an existing owner who has far less electronics on my bike than the current model(s), I feel like my bike is doing what my house is doing. I owe more than it’s worth. Damn you, aprilia!

    I love your bikes, but you’re the only company arrogant enough not to capitalize your own proper name!

    The difference is that at least my house’s value should return in time.

  • Viceroy_Fizzlebottom

    We have a whopping ONE Aprilia dealer in the state of Illinois. And it’s all the way down in Peoria, which is about 3 hours from Chicago. Not a single Aprilia dealer anywhere near Chicago land area which is where the majority of Illinois’ population resides. They need to fix this if they want to sell bikes in the U.S.

  • Slangbuster

    I have some experience riding these on and off the track and would say without pause, that the Tuono is the best “all around ” motorcycle out of the box, I have ever ridden. If you are remotely in the market for something like this, go ride one….but leave your checkbook in the car.

  • BBQdog

    Over here in Europe I know a dealer who bought 10 RSV4’s in 2011 and still got 6 of them unsold.
    They are piling up over here.

  • Draganee Racing

    I bought a 2010 for the same $14k.. with no superduper electronics….a 2012 for the same price wiht all the good stuff, is unbelieveable….btw, i have flogged mine on the race track since new ( strickly a race bike) with no issues… thank you AF1 for assembling a fantastic race platform….

  • MikeD


    DITCH THE LUMPY DESMO !!!…………………..GO WITH V4 LE FOU !!!!!! \(^_^)/ Come to the darkER side, u know u want to !!!

  • Certainly worth it just to get that engine. But I can understand those who don’t want to put up with the lack of dealership support like you get with the Japanese motorcycle in the US. Of course most Japanese bikes don’t need anything more than routine maintenance. I’ve never had a warranty issue on a Nippon manufactured bike, nor have I ever had a major part or engine failure. Nor have I even know anybody who’s ever had one, beyond those who’ve pushed the limits of engine performance beyond tolerances. Not sure how these Italian engines hold up when power is increased by 20%-30%

  • Damo


    I am with you on that. I have own several Japanese bikes and even the ones I ignored the regular maintenance on (I was young and lazy) NEVER had anything approaching and issue of any kind, aside from the occasional dead battery.

    That being said, these prices are a deal and a half! If I was in the market for a new Italian bike I just couldn’t justify paying more for an 848 than a shiny new RSV4 or a Tuono that cost less than a Streetfighter!