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We wouldn’t call it a new model from Yamaha, but one of the new releases from the tuning fork brand at the 2013 EICMA show is the 2014 Yamaha MT-09 Street Rally.

A collection of bolt-on pieces for your Yamaha MT-09 (that’s the Yamaha FZ-09 for us Americans), the Yamaha MT-09 Street Rally started life as dealer-made bike in Europe, but Yamaha liked it so much it has become an official option when buying the new three-cylinder street bike.

A pretty aggressive working over on the otherwise conservative MT-09, the Street Rally includes new fuel tank shrouds, side number plates, and fork covers, which give the MT-09 a more supermotard look.

The Yamaha MT-09 Street Rally is also trimmed in a “Tech Graphite” paint scheme; and lastly, headlight covers, knuckle guards, along with wider footrests and a slimmer seat complete the package.

The 2014 Yamaha MT-09 Street Rally debuted with Valentino Rossi himself straddling the machine, and Yamaha filmed the bike’s promo reel at The Doctor’s motorcycle ranch outside Tavullia, Italy — which is a fun piece of trivia for MotoGP fans.

A fun and spirited treatment to the already popular MT-09, Yamaha is starting to show some personality with its machines. No word on price, or if the model variation will even be available in the United States — those euros seem to get all the fun toys.

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Source: Yamaha