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Triumph North America Introduces New CEO at Long Beach

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After a long absence, Triumph North America has once again joined the Progressive International Motorcycle Show, after being absent from the American event for several. Looking to come out of the gates in strong form, Triumph is showing its largest collection of motorcycles ever in the company’s 109 year history. With 23 models spanning six motorcycle families, Triumph will make its 2011 American debut at Long Beach this weekend.

With the Tiger 800, Tiger 800 XC, Daytona 675R, and Speed Triple being the crowning jewels of Triumph’s new model line-up, Triumph’s North American subsidiary will also be introducing its new CEO Greg Heichelbech.

Heichelbech is no stranger to the motorcycle industry, working until recently for the Harley-Davidson Motor Company since 1990. Holding a variety of D-level executive positions at Harley-Davidson (Director of Dealer Development and Retail Environment Group, Director of Strategic Sales and Marketing, and Director of Field Operations), Heichelbech was also a veteran of the Buell campaign, working as the Director of Platform Marketing for Buell American Motorcycles.







With Triumph set to release a bevy of new models in the next couple of years, we imagine Heichelbech’s marching orders are to take the brand into more dealers, and increase the overall exposure of Triumph in North America…and maybe sell a few units along the way as well.

Source: Triumph North America







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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