SWM Motorcycles Targets 6,000 Units in 2017

03/06/2017 @ 3:00 pm, by Jensen Beeler27 COMMENTS

You probably haven’t heard of SWM Motorcycles, the off-road brand that carries on where Husqvarna left off in Italy.

Built from the parts that KTM didn’t want when it bought the Swedish brand in 2013, SWM Motorcycles is based outside of Milan, Italy and produces a variety of off-road focused machines using pre-BMW Husqvarna engine designs.

Many members of the company’s team are former Husqvarna employees, including the company’s CEO, Ampelio Macchi – all of whom were left out in the cold when the German brand sold Husqvarna to KTM.

But, with a new production facility, support from the local government and worker unions, along with Chinese financing (from the Shineray Group), SWM Motorcycles has taken on a new life with a promising future.

With 10 models listed on its website, and more planned, this tiny Italian marque is starting to punch above its weight class. As such, SWM Motorcycles is on-track to sell 6,000 units in the 2017 model year.

Most of those machines will be from SWM’s 300cc and 600cc enduro lineup, though the 501cc supermoto certainly has our interest piqued – it helps that it looks suspiciously like a Husqvarna SMR 510 supermoto.

With 60 employees located just a stone’s throw away from the MV Agusta plant in Varese, SWM keeps costs down by sourcing non-critical parts from China, while the design is done in Italy.

All of the off-road motors are made in Italy too, though that might change as new models come to market that don’t continue to use Husqvarna designs. SWM’s classic line is the first to use these Chinese-made power plants.

Helping SWM Motorcycles reach the 6,000 unit mark will hopefully be the US market, as distribution has been setup in the United States, and the bikes are jumping through the necessary hurdles to be sold in the USA.

Priced to sit somewhere between the other European brand and the Japanese brands, SWM could be the answer to an affordable and back-t0-basics motorcycle that enthusiasts have been clamoring for in the market.

It will be interesting to see how SWM continues to grow, and make moves here in the United States.

SWM RS500R Enduro:

SWM RS650R Enduro:

SWM SM500R Supermoto:

SWM SuperDual Adventure-Tourer:

Source: VareseNews

  • NortNad

    the super motard looks tasty, dont know why more super motards dont use a road bike front mud guard, instead of the dirt bike version? my opinion…

  • Emptybee

    Sweet-looking motorcycles.

  • because ‘real’ sumos race on both asphalt and dirt…and rocks/mud get stuck in low clearance road fenders

  • NortNad

    meh…my personal taste

  • Austin Payne

    It’s not really a matter of taste. It’s a matter of not crashing

  • TonyG

    I thought that the ADV model looked really good. While I get why Africa Twins and other larger bikes are so popular, my ADV decision making is more inclined towards off road orientation, and this might be more my thing. And I really like it when OEMs prepackage the luggage like this too… it makes for an easy ownership equation.

  • Charles624

    The 500 enduro looks like one sweet machine

  • pidgin

    Need a review for that supermoto!


    SWM SuperDual Adventure-Tourer?

  • David

    “off-road focused machines using pre-BMW Husqvarna engine designs”

    Do you mean the BMW or pre-KTM engine designs?

  • meh?
    kid you asked a question and i gave you the answer…if you really care to learn where supermotards came from, google ‘ABC Sports Superbikers’

  • I mean engines during the MV Agusta ownership period, which would be pre-BMW.

  • I don’t make the names.

  • Yessssh!

  • David

    Ah, I assumed they would have gotten the newer engines and x-lite platform.


  • MM

    I’m actually seriously considering one of the supermotos when I buy a new bike soon. There’s a dealer right nearby me here in Sydney. Although I’m looking at the bigger 600cc model, I don’t think the 500 would be happy with the sort of riding I’ll be doing.

  • MM

    The Gran Milano looks pretty tempting as well, it’ll definitely get a test ride.

  • MikeD


  • Gary

    I can remember SWMs as far back as the late 70’s. It’s not a new brand.

  • Alam R

    I am not sure if there is any truth in this but the reliability and durability of the pre-BMW engine Husky’s was questionable.

    I read and heard that these engines could be full of too much err… character (being polite). Is this true or just a lazy myth from folk who are not familiar with the motors? Can someone who owns one of these bikes fill us in? Are they in the same space as the CRF or KTM in terms of durability? I know from looking at the forums and friends experiences that those bikes need care.

    I for one love the Supermoto and the adventure bike also looks intriguing

  • Alam R

    Specifications for Supermoto

    – 501cc Single Cylinder D.O.H.C 4 Valve
    Engine producing 51BHP
    – Mikuni Fuel Injection, liquid Cooled
    – Full
    Brembo brake set up
    – Marzocchi fully adjustable forks / Sachs fully
    adjustable shock
    – Saddle Height 35.83″
    – Fuel tank capacity 7 litres


  • paulus

    Motards have Motard fenders… a shortened version of the MX one…
    It’s its’ own thing.

  • paulus

    These motors are 2 generations behind the current KTM’s. Whilst it does not mean they are bad, just that a lot of progress is made in engineering, production and metallurgy in that time. Both KTM and Honda have upped their durability game considerably in the time between when these engines were developed and now.

  • pidgin

    Do you think no parts have been updated or changed? I want to believe in SWM! That supermoto is perfect for me, but reliability scares me.

  • paulus

    Occam’s razor/Dilbert’s rule of what is most likely!
    1. A small start up, with limited funds, leaves the engine exactly as developed and proven.
    2. They invested heavily in R+D and validation… proving new and improved components.
    … I know where my money is being placed. ;-)
    (Winky face, friendly sarcasm font)

  • appliance5000

    So people are racing 17″ slicks in real dirt and mud? Sounds fun, but painful.

  • It is fun. You should try it.