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Shift Racing Discontinuing Street Line of Apparel

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Asphalt & Rubber has just gotten word that Shift Racing is about to announce its exit out of the street side of its apparel business, instead focusing its efforts on its dirt line in the future. Founded in 1997, Shift has been making gear for street riders for five years now, and is the edgier apparel division of parent company Fox Head Inc.

According to Shift, “Fox has decided to focus its efforts on the core product lines of the world’s premier MX Racewear and Protective equipment.” We expect a full announcement shortly, but it looks like the diminished motorcycle market has claimed another victim.

Source: Shift Racing













Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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