The World Superbike Championship series has launched an online store where you can now buy SBK branded t-shirts ($27), short-sleeved collared shirts ($61), long-sleeved collared shirts($123), hats ($20), and dreadfully horrible looking backpacks ($89-$130). The site looks good enough, but the sticker shock might leave you throwing up in your mouth a bit. $10 for a neck lanyard? Really SBK? Really?