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MV Agusta / Mercedes-AMG Deal Not Done Yet

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Rumors have been hot and heavy that MV Agusta will announce at EICMA that Mercedes-Benz will become a minority shareholder in the Italian motorcycle company. Those talks of investment have been confirmed by our friends at Canada Moto Guide, however in talking to Giovanni Castiglioni, the young Italian said the deal hasn’t been completed yet.

Getting a chance to bend the ear of Castiglioni at the Dragster RR/Brutale 800 RR launch this weekend, CMG’s Costa Mouzouris was told by Castiglioni that “if it happens, I would be the manager of the year; you can imagine it is a big deal for a small company, family owned, to sell a minority share to a huge company like Mercedes.”

Meanwhile Germany’s Sueddeutsche Zeitung has reported that Mercedes-AMG would take a 25% stake in MV Agusta, for roughly €30 million. The German daily said the deal could be signed as early as next week, in time for the EICMA show.

If true, this would put MV Agusta’s valuation at roughly €120 million, close to a tenth of what Audi AG valued Ducat Motor Holding when it acquired the Bolognese company back in 2012.

Judging on the expected growth and current volume of MV Agusta, Mercedes-AMG seems to be getting a pretty good deal on the iconic Italian brand. Time will tell though if the deal comes together.

Source: Canda Moto Guide & Sueddeutsche Zeitung

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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