BSA Brand Purchased by Mahindra for $4.1 Million
News from across the pond indicates that the historic BSA motorcycle brand has been acquired by Indian motorcycle manufacturer Mahindra. According to the newswires, Mahindra & Mahindra Limited (through a subsidiary named Classic Legends Private Limited) acquired 100% of BSA Company Limited for the tidy price of £3.4 million, or $4.1 million (at the time of this writing). That amount is quite the sum, considering that the BSA brand brought in a paltry $34,000 in licensing in the last 12 months. Surely though, Mahindra’s purchase price reflects a sum that’s more in line with what the Indian company expects to make from the British brand, especially in conjunction with its current business operations.
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