It’s not the sexiest news, but this week Kawasaki Heavy Industries made a rather large change to its corporate structure, spinning out its powersports and standalone motor business into a new company, Kawasaki Motors Ltd.
For KHI, its two-wheeled and motorsport endeavors are only a fraction of the company’s core business, and they serve more as a highlight and marketing call for what the Japanese conglomerate is capable of achieving in its large machine production facilities.
Interestingly, in order to tie the new business entity to its past, Kawasaki Motors will use “the river mark” as its corporate logo – a design that harkens back to Kawasaki’s origins in the 19th century, and mimics the Japanese character for “river”.
The River Mark has such a special meaning to Kawasaki Heavy Industries, that the company only uses it on its most special projects.
For example, KHI emblazoned the Kawasaki Ninja H2 with the logo when it debuted, helping define the supercharged sport bike as a halo for something much larger within the brand.
“The world has changed immeasurably in the century plus history of the Kawasaki company – none more so that in the past few years,” explained Mr. Masaya Tsuruno, Managing Director of Kawasaki Motors Europe.
“As we roll out our new corporate identity with the River Mark at its core, we look to take a next, bold step in terms of technology and engineering as well as enhancing the lives of countless people around the world with a focus on sustainability and emerging green technologies.”
“While some things change others remain constant such as our commitment to be the best in our chosen fields; the River Mark is a fitting symbol of this commitment.”
With now more autonomy, Kawasaki Motors is capable of making quicker moves in the segments it serves, which are rapidly changing.
Kawasaki was already the fast-mover amongst the Big Four, which makes this news today ever-the-more intriguing.